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I look for a location that meets the first four items; if it fails any of these it is disqualified. In other words, at a minimum a location needs to provide sufficient depth, protection, swing room and holding. Once you have a spot picked out, circle it at about the same diameter as your swing circle to check the bottom for depth. If you are in an area you are unfamiliar with, do this very slowly, watching the depth sounder and with someone watching on the bow. Once you are satisfied with the


location, approach from downwind and bring the boat to a stop where you want to drop the anchor. Start to lower the anchor until it is near the bottom and then put the boat in reverse, slowly; the idea being to lay the anchor rode down on the bottom in a straight line, do not drop it all in a big pile. When you have played out all


the rode, secure it with a snubber for absorbing shock (if it is chain) or cleat off a line rode. If you have used a windlass to deploy chain rode, let out a few extra feet so it hangs “lazy” between the windlass and the snubber:


This assures that the full force of the anchor is on the snubber and not on the windlass. Then continue to operate the engine in reverse, again slowly. If the boat has a powerful engine just bump into and out of reverse. The idea is to bring the rode taut but do so gently. This allows the anchor to set itself (having too much speed in reverse will likely pull the anchor out before it can dig in). Once the rode is taut, check to be sure the anchor is holding by lining up something beside you (say another boat) with the shore; it should come to a stop. Another way to see if the anchor is set is to watch the rode and be sure it draws tight; if it bounces or wiggles the anchor is bouncing along the bottom and not set. Once the anchor is set, it is a good


idea to dig it in a bit further and test the set by increasing the RPMs in reverse (on a sailboat around 1000 RPM, maybe 1200 on a smaller boat). The idea here is not to yank on the anchor but to give it a steady and firm pull, similar to what a strong wind would do. Assuming it holds, the anchoring process is complete and you can shutdown the


engine, turn on the anchor light and light the BBQ. There is one other item worth


mentioning and that’s anchoring etiquette. Anchoring is a first come, first served affair; in other words, boats already anchored have the right to expect free and clear swing room. So, if I have a question as to where someone’s anchor is I will frequently pull up and ask. I usually then relate what I am thinking of doing and ask if they see any issues.


Once anchoring is mastered it


really becomes quite straight forward. Admittedly, it takes some patience, as in you may need to re-anchor two or three times before you are satisfied, but it is possible to get a good night’s sleep while on the hook.


48° N Mike Huston teaches sailing for San


Juan Sailing in Bellingham, WA. He owns a Jeanneau 43DS, “Illuminé.”


The Best Advertising Return On Investment (ROI) is still Magazines


Studies conducted over the past 5 years comparing: magazines, on-line and TV advertising show that in 4 of the 5 stages a consumer goes through in making a purchase; magazines offered the most effective ROI in the following 4 categories:


• Brand Awareness • Ad Awareness • Brand Favorability • Purchase Consideration


• Message Association was a 3-way tie between on-line, TV and magazines.


The Strongest Advertising Message measured; was the combination of Magazines and On-Line advertising. Get them both for one low price, 48° North the print version you love to read is now also on-line with e-mail and web addresses hot-linked.


Cross platform marketing studies conducted by Dynamic Logic (2004 -2009) 48° NORTH, AUGUST 2010 PAGE 34


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