8 MCV 11/06/10 NEWS
Publishers hail 2010 MCM Expo triumph
Organisers announce first press and industry day for upcoming Winter show after drawing record-breaking attendance in May
Games industry expects iPad to shine at E3 2010
by Christopher Dring
NINTENDO, Activision, Tecmo Koei and Rising Star Games are thrilled following a blockbuster MCM Expo. Over 41,000 turned up to the comic, anime, video game and film event which took place at London Excel in May. “MCM is a fantastic way for us to speak to movie, comic and anime fans and give them a hands-on with some of our latest titles,” said head of communications for Nintendo UK Rob Saunders.
“This year it was great to see the world record for the world’s largest DS party broken at the Expo with almost 600 people coming together and playing Nintendo DS." Activision’s UK brand manager Natalie Giles added: “The MCM Expo provides a great opportunity to engage directly with consumers and we were pleased to hear so much positive feedback.”
Once again Tecmo Koei attended the show. The firm’s vice president of sales and marketing Will Curley said: “It was definitely the busiest one I have attended. We had queues three or four deep for our game pods which was impressive as we have over ten pods there. The momentum of the show is definitely building.”
“
lot of smiling faces playing those games.” The event’s organisers are now turning their attention to the Winter show which runs from October 29th to 31st. The first day will exclusively be for industry and press. MCM Expo marketing director Bryan Cooney said: "We are ecstatic at the turnout
The MCM Expo has an energy that is infectious and it is absolutely the ideal place to reach the right consumers. Bryan Cooney, MCM Expo
Rising Star was also delighted by the number of attendees: “This May’s MCM Expo was incredibly successful for Rising Star,” said product manager Yen Hau. “We saw a massive amount of interest on our stand, particularly for No More Heroes 2 and Samurai Shodown Sen. There were a
THE NINTENDO 3DS won’t be the only new handheld platform to dominate proceedings at this year’s E3. Industry chiefs have told
for the Summer London MCM Expo, we set a new record attendance and also broke the Guinness World Record for the largest DS Party. We’re looking forward to the Winter show.” “MCM Expo has an energy that is infectious and it is absolutely the ideal place to reach the right consumers.”
www.londonexpo.com
”
MCV they expect the iPad to serve as a fourth pillar at the show, claiming the Apple device is going to be one to watch. “They are on a roll,” said Codemasters’ CEO Rod Cousens. “Apple is in the game and has momentum. In mobile and portable segments, they have made their presence felt – so how long will it be before they declare their true gaming ambitions?” MTV Games’ general manager and executive vice president Scott Guthrie added: “I think to dismiss Apple in entertainment would be a mistake. We are already there for both iPhone and iPad, and we believe that will continue to be an interesting proposition.” The iPad has sold more than two million units since launching in April in the US,
and has been selling just as well since its UK release on May 28th.
When unveiled in January, Apple pledged the device would have a strong games offering and leading brands such as Need For Speed, Mirror’s Edge and Sid Meier’s Revolution are already appearing on the App Store specifically tailored for iPad. “I think that it’s really a question of audiences that access games in new ways and it’s our responsibility as game developers to propose new and interesting games that are adapted for the hardware and the way that people are using it,” said Ubisoft’s UK marketing director Murray Pannell. “It’s a new business model but a model that is complementary to the traditional boxed games.” Turn to page 20 for an in- depth look at the MCV iPad app, as well as the other industry apps available.
EUROGAMER.NET PRESENTS
1 - 3 OCTOBER 2010 EARL S COU R T THE LARGEST DEDICATED
VIDEOGAMES SHOW IN THE UK
WWW.MCVUK.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104