MCV ON IPAD 20 MCV 11/06/10
WWW.MCVUK.COM
Launch Pad
THE APP The MCVapp is available now on iTunes, and allows users to download a digital edition of the weekly magazine. Everything from each issue, including
authoritative news, features and product coverage, appears just as it does in the print edition. However, rather than just a copy of the
current digital edition available on
MCVUK.com, this is a new iteration created specically for the iPad. The app can be downloaded from the iTunes App Store, where you’ll find the latest editions released every week. The app is available to readers all over
the world.
THE BASICS Upon opening the MCVapp, iPad users will be presented with all the issues they have previously downloaded, each of which can be accessed with a tap on the screen. The magazine can be viewed one page at a time, or two pages at a time by turning the iPad on its side. To browse through the issue, simply swipe across the screen to turn the page, or tap once at the left or right of the screen to get the previous or next page respectively. Double tapping the screen zooms in
closer, with two levels of zoom available to make reading easier. Once zoomed in, the page can be moved around by drawing your finger across the screen. Users can view a plain text version by
tapping an icon on the bottom toolbar. This removes all images and presents all text as one long column of text, which can be scrolled through easily. A tap of a button returns users to the original layout. Users can also search through text for specific words and terms.
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