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MCV 11/06/10 13 NEWS
Take-Two boss: Boxed product remains our bread and butter
CEO Feder emphasises that focus is still on High Street despite digital growth by James Batchelor
DESPITE MORE firms embracing downloadable games, Take-Two says it won’t ditch retail – in fact DLC is a driver for its retail growth. The publisher is one of the most prominent players in the field of DLC, having driven sales for BioShock 2 and Borderlands with digital add-ons. CEO Ben Feder has told
MCV DLC is a tool that should be used to help boost boxed product launches, such as the upcoming Mafia II, rather than replacing them. “There is a lot of hype around digital and digital- only games,” he told us in a new interview. “The fact is that our bread and butter business – making rich interactive experiences for a passionate audience – is centred at retail.
“In support of our August launch of Mafia II, we have created a series of exclusive downloadable content for
retail partners, including Best Buy, GameStop, and Amazon, to use in pre-order programs.
“
ACCESSORIES giant Mad Catz says its new Call of Duty and Rock Band ranges will take centre stage at E3 this year.
The firm says these deals, as well as its acquisition of audio headset specialist Tritton, will help the company grow worldwide. Mad Catz Europe’s general manager Brian Andersen said: “Both announcements are of significant importance to Mad Catz as we continue to grow on a global basis. “When you combine this news with our partnership
However, the Take-Two boss said the firm won’t dimiss digital opportunities
There is a lot of hype around digital, but our business is centred at retail.
Ben Feder, Take-Two
“We think that this will further immerse gamers in our title and allow our retail partners to deepen their customer relationships.”
Black Ops and Rock Band to boost Mad Catz at E3
DLC FIREPOWER: Take-Two is using its digital success to boost Mafia II
either, and has dedicated itself to growing its presence in this field.
“Our digital business continues to become a
”
TOP CAT: Mad Catz’ Andersen celebrates new licensing deals
with MTV Games and Harmonix, I think it gives people a clear indication of what they might expect to see from us at E3.” Mad Catz: 01908 336 538
NEW DEVELOPERS coming into the games industry are massively under- qualified, new research claims. An industry-wide survey conducted by open learning provider Train2Game in association with MCV sister magazine Develop has highlighted a lack of relevant skills among new recruits. The survey aimed to examine the development sector’s attitudes towards education and recruitment. Its findings suggested that over half of respondents perceive a considerable gap
meaningful contributor to our company,” said Feder. “We’ve had good success with DLC and digital sales. We will continue to engage in strategic opportunities on new platforms. “We recently created a dedicated division that is focused on identying these opportunities to fully leverage the strength of our portfolio and maximise the launches of our latest frontline releases.” Take-Two: 01753 496800
Games studios face severe skills crisis
in skills existing within their areas of business – with over 80 per cent citing a lack of experience among
prospective employees as the main barrier.
“Companies involved in an industry as fast-moving as game development clearly need a steady flow of talented new recruits,” Train2Game course director Tony Bickley of DR Studios said.
“The results of our survey highlight the need for aspiring developers to demonstrate a good level of knowledge.”
www.train2game.com
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