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MCV 11/06/10 21 MCV ON IPAD
This issue marks the launch of the new MCV iPad app, which grants free access to an enhanced digital version every week. Here’s a rundown of everything you need to know about getting the games industry’s leading trade publication onto your shiny new iPad…
THE MEDIA The high definition capabilities of the iPad allows the MCVapp to deliver video content to complement the editorial. Whenever you see our special icon or a highlighted area, simply tap it to be taken to the associated content, whether it’s the latest game trailer, a TV spot or a video interview. Alternatively, an icon on the toolbar at
the bottom of the screen grants access to all of the videos contained in the issue, which can be scrolled through just as albums are on the iPod. Additionally, any web links or email
addresses featured in the editorial are live, allowing iPad users to view a webpage or compose an email by tapping the relevant text.
Access an iPhone-specific version of the website, including community, video and more
IGN GAMES
Customers can find their nearest store, check reward points and, of course, shop for games
IMAGINE PUBLISHING
THE INDUSTRY ON THE APP STORE AMAZON
ARGOS
UK customers can shop, search, access their wish lists, view their order history and more
BEST BUY
Check prices and availability on more than 25,000 products, and reserve them at your local branch
EBAY
This currently only covers US stores but expect the UK to be integrated as Best Buy grows
EUROGAMER
Shop with any independent and online retailers that sell games through the auction site
GAME
Browse through the site’s latest content and review database, as well as video reviews
THE SPONSOR Peripherals specialist Logic 3 has signed up to sponsor the MCVapp throughout June. Logic 3’s Michael Kirkham says: “The
iPad certainly innovates and as a company we try to be be innovative as well. It is equally important to both the games and the accessories industries. “The market for the iPad is huge – it’s
a new market but it looks like it’s going to be very important too. Over the years we’ve gone from PC to laptop and now to tablet computer, making the iPad an essential home technology gadget.”
LOVEFILM
Imagine’s entire games portfolio, such as GamesTM, are available in both iPhone and iPad forms
PEGI
Users can manage their rental wish lists, and find new titles through a dedicated games category
WOW MOBILE ARMORY
Delivers a breakdown of PEGI ratings, and offers consumer advice on over 20,000 games
Manage your World of Warcraft characters’ stats and inventory with the official Blizzard app
AND THE REST... Multiple publishers have released complementary or standalone games on both iPhone and iPad including Activision, Disney, Take-Two, THQ, Ubisoft and EA. The latter even has an EA Sports-branded app that lets golf players keep score in their real-life games. Merchandising such as Dark Horse comics based on Mass Effect and The Force Unleashedare also available.
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