WWW.MCVUK.COM NEWS digital goldrush digital markets?’
GOLDEN AGE: Publishers are looking at ways to make profit from digital ventures
REVITALISED: Capcom says it is going to further develop existing IP
TOP 10 UNCHARTED 2:
PLATINUM PS3, SONY
anymore,
maybe they’ll buy two and spend the other £30 on extendable content, on experiences they know they love rather than taking the risk on another product.”
One of the biggest challenges for companies joining what’s been dubbed ‘the digital goldrush’ is trying to make their digital ventures profitable.
Sega West president
Mike Hayes said: “We need to be very careful and fleet of foot to compete with a lot of creativity in the digital market. “The challenge for us is not if the market is big enough, but how we adapt. We need to be cautious. It is exciting and there is a huge opportunity, but we have to be very smart in how we approach it.”
ESA: E3 will meet the
new frontier of gaming E3 IS adapting to face the demands of the social, mobile and digital games space, ESA has told MCV.
The event organiser has already unveiled a new mobile pavilion for this year’s expo. “It is not just about boxed product anymore,” said ESA senior VP of communications Rich Taylor. “We will meet the needs of the new frontier of games. We are excited to see the new motion controls and the things that were teased at E3 2009.
Capcom dusts off killer franchises
by James Batchelor
NEW INSTALMENTS of popular gaming franchises are in the works as Capcom revitalises its portfolio. The company has brought several cherished brands back
“
EVOLUTION: ESA’s Taylor says E3 will change with the industry
“We’re in the state of flux – but in many ways the industry always has been. It is always changing and evolving.”
44 46
SCEE president and CEO Andrew House focuses on 3D and Move in our Q&A
MCV speaks to Nintendo Europe MD Laurent Fischer about the year ahead
director of marketing Michael Pattison told MCV.
“But we’ve also got some other franchises in our locker which we’re going to re- establish on the global stage in the near future. We’re not going to rest on our laurels
We have a few surprises up our sleeves as we look to innovate brands and create new ones.
Michael Pattison, Capcom
to the High Street in the last few years, including Bionic Commando and the best- selling Street Fighter IV. Now it plans to up the ante and revive more fan favourites. “Capcom is very proud of its multi-million selling established franchises such as Resident Evil, Street Fighter and Monster Hunter,” Capcom’s European senior
2. SUPER MARIO GALAXY 2 Wii
....................................NINTENDO
3. DEMON’S SOULS BLACK PHANTOM PS3
............................NAMCO BANDAI
4. LEGO HARRY POTTER: COLLECTORS ED 360 ..............................WARNER BROS
5. LITTLEBIGPLANET 2 PS3
..........................................SONY
6. COLIN MCRAE DIRT 2: PLATINUM PS3
..............................CODEMASTERS
7. LEGO HARRY POTTER: COLLECTORS ED PS3 ..............................WARNER BROS
and even with established franchises we’re going to try new things. “We have quite a few surprises up our sleeves as we look to bring back some much-loved brands, create new ones and innovate with our existing line-up. I believe our fans will be happy with what we’re planning.” Capcom: 020 8846 2566
” 48 56
Microsoft talks Natal in this interview with European boss Chris Lewis
8. STARCRAFT II: COLLECTORS ED PC
......................ACTIVISION BLIZZARD
9. CALL OF DUTY: BLACK OPS PS3
....................ACTIVISION BLIZZARD
10. GEARS OF WAR 3 360 ..................................MICROSOFT
Week ending: June 4th Source:
SHOPTO.COM
Turn to page 91 for more pre-order charts from leading online retailers
[PRE ORDERS]
MCV 11/06/10 5
Sega West president Mike Hayes discusses piracy, digital and new plans
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