10 MCV 11/06/10 NEWS
London Games Conference puts focus onto digital future for games
Digital distribution, social media and cloud gaming top of the agenda IGN, Screen Digest and UKIE on board by Stuart Dinsey
IGN, SCREEN DIGEST and renamed trade body UKIE are already backing the return of the London Games Conference in November. With a theme of ‘Survival And Profit In A Changing
“
whilst UKIE (formerly ELSPA) has offered its endorsement and inclusion of the event within the wide-ranging London Games Festival. Screen Digest’s chief analyst Ben Keen will present an exclusive summary of current and future revenue distribution.
We’re excited to support LGC, which has established itself as a key event in the trade calendar.
Ian Chambers, IGN
Industry’ LGC 2010 will focus on shifts in revenues, platforms and distribution methods for game content. The event will take place on Thursday, November 4th at BAFTA, 195 Piccadilly and again comprise of conference and networking. IGN UK has been appointed Platinum Sponsor of the event,
WWW.MCVUK.COM
There will also be big name keynotes, panel sessions and workshops.
Another sell-out of over 200 delegates is expected, but pricing is being kept low to allow companies of all sizes and budgets to attend. More details on cost, the early bird discount and special
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SNIPER: GHOST Warrior will be the first game to be released under a new partnership between Mastertronic and City Interactive.
The distributor will now handle the launch of City Interactive’s forthcoming and back catalogue titles in the UK, Ireland, Nordic territories and South Africa. The deal will initially run for six months and starts with Sniper on June 25th. Confirmed back catalogue
MIFFY COMES TO CONSOLES
A GAME based on kids’ book character Miffy will launch later this year.
Miffy’s Worldwill launch in
Q3 2010 on WiiWare. It will be published by Pan Vision and licensor Mercis.
Developed by Biodroid
Entertainment, the title is aimed at the pre-teen audience and features simple quests and puzzles designed to develop numeracy, cognitive and memory skills. The game is
even unplayable at night time (although this is customisable by parents). Miffy has appeared in over
120 books since 1955, translated into 50 languages and has sold in excess of 85m
copies worldwide. The bunny was created by Dick Bruna and has appeared on merchandise such as book, bags, clothes, jewlery and even has a TV show. “The Miffy games licence
has always been on top of our
wish-list, and we are excited about delivering an extension of this strong brand onto a digital gaming platform,” said Pan Vision business line director Egil Strunke. Pan Vision: 0203 176 0139
offers for UKIE and TIGA members will emerge post-E3. “Last year’s London Games Conference was a huge success, tackling the hot topic of digital distribution for games,” commented MCV editor-in-chief Michael French. “This year we are extending the debate to cover everything
from cloud-based revolutions such as OnLive and Gaikai to Facebook, PSN, Xbox Live and challenge-based gaming. “We will examine the threats and opportunities for traditional retail, the service sector for new technologies and the crucial strategic choices being faced by developers and publishers.”
Following the recent
appointment of former Ubi and EA exec Ian Chambers, IGN has decided to get behind the conference as well. Chambers said: “We’re excited to be supporting The London Games Conference, which has established itself as a key event in the trade calendar.”
Mastertronic signs City’s Sniper
titles include the Art Of Murder and Chronicles of Mystery series for PC, Wii and DS. “We’re looking forward to
working with the team at City Interactive,” said Mastertronic sales director James Cato. “With their
strong back catalogue and the imminent release of Sniper we
can expect buoyant sales across the territories.” City Interactive CEO Marek Tyminski added: “Mastertronic has a great reputation and a very
experienced sales team who can help us expands our sales reach and work with us on our range of high profile titles.” Sniper: Ghost Warrior marks FPS specialist City Interactive’s
first foray into the Xbox 360 market, an area it hopes to grow its presence in. A PC version will also be released, following the company’s past success on this platform. The game puts players in the role of a covert commando tasked with overthrowing a despotic military regime in South America. Sniper: Ghost Warrior will be released for Xbox 360 and PC on June 25th M’tronic: 0845 234 4242
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