FEATURE | Getting Your Business Online
Get
52 InBusiness May 10
connecTed
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ANDREW LOVATT speaks
with industry experts about how you can get the most
out of your online presence.
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HOW WILL MY BUSINESS be found online?
The obvious answer is... promotion! Where online differs from print, TV and radio is the ever-present search engine. This is where over 90 per cent of people start when they are looking for something. If your business can’t be easily and quickly found you won’t get the traffic – and traffic is the new gold.
In the last decade a new industry has emerged called SEO – Search Engine Optimisation. Many global and national brands use it to drive increasing amounts of relevant traffic to their sites, to beat out their competition, and increase sales of their services and products. Creating a website and optimising it so that your company, products and services can be quickly and easily found is becoming a standard business procedure. You don’t have to be a big brand to benefit from these same methodologies. The arrival of social media has added to the places where you can promote business and brand online. When done properly, your presence in the social media world – Facebook, LinkedIn, Twitter, etc – can lead to increased visibility with your
clients and higher rankings in search engines. Social media is also where you get to interact with your clients. It is a perfect venue for clever promotion campaigns.
In this issue we interview three leaders in the fields of SEO, PR and Analytics, all critical aspects of heightening you business presence online. Your business can benefit from understanding each, and most importantly, all three together. Online marketing is no longer a maybe, it is a must. In the coming decade businesses who fail to take it up will find their markets overrun by those who have picked up the challenge and the opportunity. Your feedback and comments are always welcome, as are ideas for future issues. Email:
inbusiness@ashville.com.
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