FEATURE | Cover Story
the benefits of Omega 3 or discovering new investment options. However, the unique slant is that
SilverCircle.ie is first and foremost, a club. For €18.50 per year, users can sign-up and avail of huge discounts at hundreds of retail outlets, golf clubs, holiday providers, hairdressers, opticians, hardware stores, and so on. You name it; you’ll most likely find a discount for it here. On the face of it, it seems like a great deal not only for the membership but also for the providers of the discounts. “Our aim is to offer a national platform to promote and support local business in order to benefit our members,” Brian explains. “We offer local businesses free advertising on our website in exchange for exclusive discounted offers for our online membership base. It’s a great benefit to both users and local businesses, especially at a time when everyone is trying to cut costs and save money.”
As Brian points out, over 55s have more spare time on their hands, are web savvy, and they understand the value of money. On top of that they expect quality service so Brian and his team have worked tirelessly up until the website launch in March to deliver a portal that meets very exacting requirements. “During the research stage of the business, we found that the over 55s were the perfect target market. All our partners need to do is sign up for 12 months and offer our users genuine discounts along the way. Any company that partners with
Brian Maher of
Silvercircle.ie.
us can edit their offer at any point during the year so they are not bound by an original offer; they may want to offer a seasonal discount, for example,” he explains. For users, each is issued with a unique
membership card with their personal details, allowing partner companies to track who is availing of their discount and when they are using it. “We have had 20,000 visits to the site since our launch and that number is growing by the day,” says Brian. “What we are offering to businesses is unique in that we are not charging them for accessing that community; in fact, it is likely that once they provide a good service to our users, they will benefit in the long run from repeat business. It really is win-win.”
For more information, log on to
SilverCircle.ie.
32 InBusiness May 10
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