HealtH Matters 3
“Hyundai is for real. Competitors hate them.
CEO's mEssagE
Customers love them.” Fortune Magazine (Feb. 2010)
MESSAGE
According to Fortune magazine, Hyundai is speeding to the
head of the pack with best in-class quality. “Competitors
hate them. Customers love them.” But don’t judge us by
FROM THE CEO
the cover. Open up the new Hyundai i30, and get into the
real article.
5-door and CW estate versions, available with 1.4l petrol
and 1.6l diesel engines built and spec’d to a standard that
W
hile our emergency Departments hours. By December 2009 this figure had
(EDs) take up a relatively small part of improved almost three fold to 85 per cent.
our overall budget (approx. 10 per cent) our We have also revised down this 24
would make luxury carmakers blush – with air conditioning,
performance in this area is often used as a hour target to 6 hours for discharge or
curtain airbags, 16” alloys, iPod interface and so much
barometer of the health of the service as a admission. two thirds of hospitals are
more as standard. whole. meeting this 6 hour target; many regularly
When the HSE was established in 2005, have no patients waiting for admission.
And if you like what you see, you won’t need a fortune to
the majority of eDs faced serious difficulties. A number of hospitals (5-6) have
drive it away for good, with an incredible scrappage price
from E18,495
Initially the conventional wisdom was that unacceptable admission delays and these
of just €14,495. Find out why we’re taking the motoring
Scrappage price e14,495
the solution to these difficulties was to build hospitals are being focused on to eliminate
world by storm. Take a Hyundai i30 for a test-drive today. excluding delivery and related charges.
3000 more acute hospital beds. such delays.
Based on what was happening in the progress made in most hospitals is
health services across the world I had no the result of the work of eD consultants,
confidence that this approach would be nurses and wider hospital clinicians and
effective. I explained to people at the time managers in changing medical, nursing
that it would be like putting new faster trains and management practice. Where delays
on a faulty rail track and expecting train persist, they are not a reflection of how eD
journey times to get shorter. the solution Consultants or staff work but instead, point
was to first fix the track not put more to changes that are still needed in some
pressure on an already defective track. hospitals in how patient care journeys are
applying this metaphor to eDs, we planned and delivered within that hospital.
had to address the processes that were the achievements of Waterford regional
causing the delays for patients; delays in Hospital, which incidentally has the second
“In October 2006, only
access to diagnostics, delays in patients busiest eD in the country, in becoming the
seeing senior clinical decision makers, first hospital to achieve an overall green light
about 30 per cent of
patients occupying acute beds when they from Healthstat is one very visible example
should be at home and so on. From audits of what is being achieved.
EDs were admitting
carried out in 2007, and repeated in several You may at times feel frustrated that
patients within 24 hours.
hospitals during subsequent years, we the quality of the services you provide
found that up to 40 per cent of patients in is not fully appreciated. However, this is
By December 2009, this
acute hospitals on a particular day do not the nature of change – once a problem
The Hyundai
need to be there – 43 per cent of these is resolved it is forgotten and replaced by
figure had improved
were there simply because they were other issues that require improvement.
almost three fold to 85
Only

1.4l 5dr petrol Classic
waiting to see a doctor or other clinician I want to commend you for your
Retail Monthly Cost of Weekly
such as a physiotherapist. Many were in contribution to transforming the way we do
per cent. We have also
5.9%

Price
Deposit
Finance No. of
Amount months Payment credit Equivalent
APR
hospital just because they were waiting for things right across our health and personal
APR*
E18,495 E5,550 E12,945 60 E248.80 E1,983.00 E57.50 5.9%
*
an ultrasound or x–ray. We also know that social services. Our transformation
revised down this 24 hour
Warning: You will not own the goods until the final payment is made. people can, with no explanation, spend programme has been and is about
target to six hours for
much longer in some hospitals than in improving access to quality services for the
This 5.9% APR Low Cost Finance offer is made under a Hire Purchase agreement as defined by the Consumer Credit Act (1995). Subject to current credit criteria. A guarantee may be
required. The 5.9% APR finance offer is only available on Selected New Hyundai Passenger models and is available for a limited period only. Ask your Hyundai Dealer for full details. 5.9%
others for the same procedure. public. I encourage you to take a moment
discharge or admission. ”
APR finance is available on up to 70% of the R.R.P. over a maximum period of 60 months. Prices quoted exclude delivery and related charges. Hyundai Credit loans are underwritten by adding more beds without addressing to reflect on the successes that have been
permanent tsb Finance Limited. permanent tsb Finance Limited is the consumer finance subsidiary of Irish Life and Permanent plc which is regulated by the Financial Regulator.
these underlying problems would in fact achieved in your area and perhaps discuss
Model shown for illustrative purposes. CW version only available in 1.6l diesel.
make things worse. with your colleagues how you can build on
1.4 litre petrol; Fuel Consumption and Emission figures: 6.1l/100km extra urban cycle, CO2 145g/km.
In many hospitals and community them to improve further the services you
services across the country staff have made provide to your community.
important changes to the way they work.
In October 2006 only about 30 per cent of Professor Brendan Drumm,
For more information please visit www.hyundai.ie
EDs were admitting all patients within 24 CEO, Health Service Executive
212188-FC-HSE-Hyundai-PG.indd 1 10/03/2010 12:42:38
HM Iss6.1 p1-70.indd 3 12/03/2010 15:12:36
46770 Hyundai i30 Finance A4_V2.indd 1 02/03/2010 16:12:58
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