HealtH Matters 99
soCial MeDia
Using rss feeds through sites such
as Google Reader allows one a highly
structured way of keeping up to date with
“blogs can be set up free
sites tO visit
a whole range of web-based content.
of charge by anyone and
sOcial netwOrk weBsites
Usually, two clicks of the mouse are all that Facebook: www.facebook.com
is needed to incorporate desired rss feeds
any organisation. they
Myspace: www.myspace.com
into Google Reader, which can be displayed linked-In www.linkedin.com
and viewed in an easy-to-digest format. For
can be topic specific
any websites that do not have rss feeds,
or personal – either
rss reaDers/BlOgs
you can use 'Watch that Page' to monitor Feed Bucket: http://www.feedbucket.
any changes in specific web pages.
way, their function is to
com/
Bloglines: www.bloglines.com
wikis
encourage discussion and
Blogger: www.blogger.com
these are websites that allow people to
sharing of information.”
Watch that Page: www.watchthatpage.
contribute or edit content on them. again, com
the websites and software are freely
and easily available for these. they are a wikis
great media for collaborative working, for Bookmarking websites such as Delicious. Digital research tools: http://
example, creating a large document or lenus, the Irish Health repository, is digitalresearchtools.pbworks.com/
project plan, with teams spread across another example of how content can be Google Sites: http://sites.google.com
a number of offices – or for a specific made available and shared electronically. PB Works: http://pbworks.com/
purpose such as an appeal. Content Wikia: http://www.wikia.com/wiki/Wikia
communities/providers such as Google, micrOBlOgging
Yahoo etc., provide access to all of these this is a tool that combines many of the fOrums
free of charge – all that is needed is the elements of blogging, instant messaging Dental Phobia: http://www.
effort to set them up and maintain them. (or texting) and social networking. the dentalfearcentral.org/forum/
best known example of this is twitter. Health Message Boards: http://www.
pODcasts It is a great way of ‘interacting’ with healthboards.com/
Podcasts are audio or video files people, discovering what they think and
published on the World Wide Web that feel (as well as what they know!) and cOntent cOmmunities
users can subscribe to. subscriptions are again of being able to connect to, relate Delicious: http://delicious.com
not necessarily on the basis of payment, to and be part of the bigger picture Flickr: www.flickr.com
but are a means of building a specific out there. lenus: www.lenus.ie
community or audience around a feature. a quick visit to some of the sites in the Google Docs: http://docs.google.com
panel will demonstrate that we can share
fOrums content and collaborate together – the micrOBlOgging
they are possibly the earliest form of social essential nature of social Media, which twitter: www.twitter.com
media and like Social Networks and Blogs, has the potential to form an integral part
exist around specific topics and interests. of our working lives. aDDitiOnal resOurces
sometimes, these are also known as http://www.educause.edu/elI/
Discussion Forums and can be utilised via The author Bernard Barrett can be Collaborationtools/163150
the forum's web pages, or via subscription contacted by email at bernard.barrett@ http://www.fumsi.com/
to an e-mail ‘discussion’ list. they give hse.ie where he is happy to discuss http://www.hrb.ie/about/rss-e-mail-
people the opportunity to ask questions, feedback to this article. alerts/
seek partners for research – but present
more limited opportunities for interaction Note: all web access within the Hse
and connectedness than social Networks. is governed by the terms of the Hse
electronic Communications Policy which
cOntent cOmmunities is available to Hse staff on the Hse
these communities represent a huge area, intranet http://hsenet.hse.ie (Go to HSE
but are focused on the web-based sharing Central and select Commercial and
of content. some well-known examples support services. then go to ICt and
are Flickr, which is based around select Policies and Procedures and click
sharing photography, as well as social on Policies).
HM Iss6.1 p71-128.indd 99 12/03/2010 15:27:26
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