98 HealtH Matters
soCial MeDia
WEB 2.0
Social Media is now an accepted term for a wide range of online resources known as Web 2.0.
Bernard Barrett, Information Scientist with the HSE in limerick, is an enthusiast and explains how Web
2.0 can be used to organise, share, collaborate and create new knowledge.
what is sOcial meDia? available in both of these, but the important
point is that both offer opportunities to
sOcial netwOrks
“with both ‘linked-in’ and
meet, connect, learn and discuss in a form
social Networks include websites such as
‘Facebook’, completing a
that is not limited by distance.
Facebook, MySpace, Bebo and Linked-
In. a recent article in Wikipedia listed in
personal profile is the
BlOgs
excess of 170 such sites. the starting these can be set up free of charge by
point for participation in these networks
start of the process.
anyone and any organisation. they can be
is the building up of a personal profile.
once this is complete,
topic specific or personal – either way,
Once this has been achieved, there are their function is to encourage discussion
then a plethora of features/functions,
you can search for and
and the sharing of information. If an
which enable you to find, link to others, organisation has a blog, there will usually
establish both personal and professional
link/connect with
be a link to it from within its website.
relationships and hold conversations.
professional colleagues
Contributions to a blog are usually published
these could be a valuable resource from with the most recent contribution (or
the perspectives of:
who share your
posting) first. each post usually has a
• Ongoing communication ‘comments’ section allowing for discussion
• Continuing professional development
profession and/or
of the post, together with the facility to add
• Building/development of research
research interests.”
links to useful websites – all in the context
networks of the ongoing discussion. One can begin
a blog by using free publishing software
With both ‘linked-In’ and ‘Facebook’, such as ‘Blogger’ (now owned by Google).
completing a personal profile is the start of can, in the case of Facebook, blog your One normally reads blog postings through
the process. Once this is complete, you thoughts on your ‘wall’ and invite comments a rss (really simple syndication) reader,
can search for and link/connect with from others. In the case of ‘linked-In’, you which again are made available, free of
professional colleagues who share your can create groups/forums to discuss charge through websites such as Google,
profession and/or research interests. You particular issues. Many more features are or dedicated websites such as ‘Bloglines’.
HM Iss6.1 p71-128.indd 98 12/03/2010 15:27:26
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