SPORTS-MAR10-P04:SGBGolf_NEW_template 2/3/10 12:47 Page 4
Contents
SGB
Features
Sporting Goods Business
12 Field Report: ispo
Regulars
SGB reflects on the 70th ispo trade show in Munich
6 News 14 Field Report: PhoneShield
STAG prepares for Ireland show – Puma We profile an innovative device that can aid energy and
launches Italy World Cup strip – New concentration levels, while also expressing World Cup loyalties
gloves from Uhlsport - Nike World Cup
launch – Speedo introduces Shapeline
18 Showcase: Hockey
16 View from the Industry Yvonne Holberton reviews the latest products for the
Jeremy Holt, director of Apollo Leisure, explains how a racket re- hockey field
stringing service can work to the advantage of retailers
22 Launch Pad
SGB introduces a new range of nutritional supplements from
Gold’s Gym 20 Head to Head with Joanne Bentley
Joanne Bentley is managing director of logistics
22 Trading Intelligence company SPH-Europe
We hear from Robert Nuttal of Priory Sports in Christchurch
26 Tech Rep 24 Showcase: Badminton
Mizuno’s Steve Davies writes about the importance of getting Badminton rackets are getting lighter, faster
customers to ‘Try it on’ and more durable
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