P3 OUTDOOR MAR10:SGBGolf_NEW_template 1/3/10 11:42 Page 3
SGB Outdoor
ISSN 1757-7276
Editor’s Comment
W
hat is it with Mike Ashley and his reverse-Midas touch? The man who made
billions with Sports Direct now seems dead set on turning everything he
touches into brown rather than gold. As I type this, the Blacks AGM is
ongoing, and the outcome could have serious repercussions throughout the outdoor
industry; that said, either way, it could be good for the independent. After all, specialist
Datateam Business
sports shops are doing okay considering the recession, and it’s partly because Sports
Direct have dumbed down the high street sports offering so perfectly. Try
Media Ltd
getting advice on running shoes in Sports Direct; the last one I was in, the
man managing the trainers section had never even heard of the Saucony
London Road, Maidstone, brand. So what if Ashley takes over Blacks, as is mooted, if he votes down the fundraising plan the
Kent ME16 8LY.
company is proposing? Well, the outdoor world might get a new, dumbed-down Blacks as competition –
Tel: 01622 687031
and considering the high technical level of most outdoor gear, I’d say that might be good news in many
Fax: 01622 757646
ways.
Okay, I may be over-simplifying a tad. It’s very much a wait-and-see situation, but there genuinely could be
positives whichever way it comes out.
Elsewhere, ispo was most enjoyable, with standouts like TNF’s award winning jacket, HI-TEC’s new boot family,
Editor:
the Enviro – endorsed by none other than the National Trust – Powertraveller’s awesome array of portable energy
Jon Bruford
products, and Columbia’s really rather excellent Omni-Heat, a new insulation technology that could easily propel
them into the major league of outdoor brands.
jonbruford@yahoo.co.uk The other brand that really impressed me was Grifone, now distributed by Terra Nova in the UK – we’re hopefully
featuring something on them in a forthcoming issue. The gear we saw at ispo was simple, stylish, super-light and
Publication Manager
practical – what more could one want?
Paul Ryder
As ever, feedback is welcomed to
jonbruford@yahoo.co.uk or give me a call on 01584 877177.
01622 699105
Jon Bruford - Editor, SGB Outdoor
pryder@datateam.co.uk
Tel: 01584 877177 Email:
jonbruford@yahoo.co.uk
Advertising Manager
Outdoor Content
Mark Bridges
01622 699160
4 OUTDOOR NEWS
mbridges@datateam.co.uk
The latest happenings in the wild, woolly
world of the outdoors…
w w w . s g b - s p o r t s . c o m
Tech Rep p10 Omni Heat p14
March 2010 New feature kicks off with Columbia's insulation inspiration –
brasher's Supalite II GTX find out more inside!
Subscriptions & Circulation:
Karen Wright
8 ispo REPORT
www.sgb-sports.com
A small but beautifully formed report – the
highlights of this year’s epic show in Munich
01622 699109
Cover Story . . .
10 TECH REP
Production Editor:
NEW feature, kicks off with brasher’s
Brian King
Supalite II GTX: find the right customers and
bking@designandmediasolutions.co.uk
sell sell sell!
Tel: 0131 554 5555
Web:
www.caribeeonline.co.uk
12 NEW PRODUCTS
The latest gear rounded up in one neat package. All for you.
14 COLUMBIA’S OMNI-HEAT
We’re very, very impressed – check this out and you might be too!
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air
SGB
Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB
Sporting Goods Business
Sports and Outdoor Guide to the Trade, the only annual directory
published for the UK
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MARCH 2010 SGB OUTDOOR 3
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