SPORTS-MAR10-P22:SGBGolf_NEW_template 1/3/10 12:31 Page 22
Launch Pad
Trading Intelligence
Solids from Gold’s
Shop name: Priory Sports
Location: Saxon Square, Christchurch
Owner: Robert Nuttall
Opened: 1974
Affiliation: Intersport (UK founder member)
Fitness and bodybuilding company
Number of staff: 3 full-time plus 4 Saturday staff
Speciality: Racket sports, cricket, darts, football, hockey, netball,
Gold’s Gym is launching its first sports
rugby, running, snooker, table tennis, training & fitness
nutrition range this Spring
G
old’s Gym is entering the sports nutrition sector on April 1,
with the introduction of its new range, which is designed to
help athletes achieve the very best results possible from their
workouts.
Featuring the bodybuilding core supplements of Whey Protein, Fat
Burner, Performance Fuel, Sports Recovery, Meal Replacement and
Creatine, Gold’s Gym says the new nutritional range has been carefully
constructed to provide the ideal supplements for the body before, during
and after a variety of workouts at the highest level.
The new line is being
used by Mark Felix, a
World’s Strongest Man
competitor and two- Not a lot of people know this about my shop, but...
times Rolling Thunder We don’t cater for shooting as a sport, although I did shoot for Great
World Champion. “I’ve Britain in my early 20s – small-bore rifles – and I competed in European
been using Gold’s Gym Games and against the United States at Wisley. Claire on my staff is a
for the past 20 years county netball player and coach, and my two teenage sons, who work
and they’ve never let in the shop part-time, play hockey at county level.
me down,” says Felix.
“It could be heavy How is business at the moment?
weight training, cardio Business is tough, but we have maintained levels by being very ruthless
or circuits, but it’s with stock control. We are also ruthless with budgeting. We know we
always Gold’s Gym.” are competing against other retailers and the internet, and so we have
The original Gold’s to be relentlessly conscientious. That is how to get customers coming
Gym opened in Venice back again and again.
Beach, California in
1965, and the company What has been the greatest success for your shop over the
now claims to be the past 12 months?
world’s largest gym We have made a major commitment to fitness equipment, which is
chain, boasting over quite specialised, and it brings in very good winter business. In running
two million members footwear, adidas, Asics and Nike have sold well and Ronhill has come
globally. The brand has on very strong in the past 12 months. In racket sports, Wilson and
developed a broad Babalat are always key.
range of fitness
Solid Gold: Mark Felix, a two-times Rolling Thunder
products for use in the What supplier initiative has been successful recently?
World Champion gym and at home. We have just had a really good season with Ronhill’s Vizion clothing –
there was plenty of back-up stock and it sold well from when it came
out in November, right through into February. The POS was good and
some nice neon flashes worked very well. Speedo also does brilliantly in
TECH SPEC:
this shop – it is one of our most profitable brands. Speedo never needs
discounting and it is backed up by good POS.
GOLD’S GYM SPORTS NUTRITION
What will be the biggest challenge for your shop over the next
Whey Protein (800g), RRP: £29.99
12 months?
Fat Burner, RRP: 24.99
Our biggest challenge is to beat last year’s figures. We need to keep the
Performance Fuel (1kg), RRP: £29.99
shop fresh, keep new products going over and change the window
Sports Recovery (1.02kg), RRP: £29.99
displays every fortnight or even every week. We won’t order above our
Meal Replacement (1kg), RRP: £29.99
stock levels or order products that we are not sure we can sell – we’ll
Creatine (400g), RRP: £24.99
keep it tight - and that is how we will maintain profit standards.
www.ggsupplements.com
www.priorysports.co.uk
22 SGB SPORT MARCH 2010
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