P8-9 OUTDOOR MARCH:SGBGolf_NEW_template 26/2/10 09:21 Page 9
ISPO Review
organisers to introduce a
p
completely new category
to the show is Power
Traveller, developers
of the PowerGorilla
range of portable
energy solutions.
They’re another
company whose
products SGB is a
Silva X-Trail
huge fan of, and
Buff
seeing the whole
Headband
on one side, and a Polartec thermal on the other line-up at ispo was a
side. Simple, good looking and incredibly practical real eye-opener. Of
– that’s Buff! particular interest is the
Polar Buff Reversible
Elsewhere, but also new for the company, device, currently at prototype
there was the Polar Buff Reversible, which is more stage, which will allow users to
like the traditional Buff we know and love, rather jump-start their cars; the device
than the headband style already mentioned. interrogates whatever it is attached to, so you
Similar construction, with the Original Buff fabric can’t electrocute yourself or even attach the clips
on one side and Polartec on the other, but it’s got to each other, the device simply will not work.
all the flexibility of form we expect from Buff. An engaging display on the stand took visitors
Finally, they announced new patterns in their through some of their exploits throughout the
wool Buff range, which are made with 100 per world and some of the many instances in which
cent merino wool, and boast all the advantages their products are used – you can check this out
that come with this natural material. on their web site at
One company making a bold claim for the powertraveller.com/iwantsome/case studies/ . It’s
a real testament to the ingenuity
and affordability of the
Powertraveller range. Stock The
these and we don’t think you’ll boot is a
regret it for a second. big step for HI-TEC,
Last but most certainly not as it is made with genuine consideration for the
least, HI-TEC had a great new impact of its construction; it is made with water-
story for retailers, with their new based cements, manufactured from naturally
family of walking boots, the dyed non-toxic leather, recycled steel shanks and
Altitude Enviro WPi. The boot is a recycled rubber outsole. It also incorporates the
endorsed by none other than the very environmentally friendly ion mask treatment
National Trust, the British charity for waterproofing. The company isn't claiming
with 3.7 million members and this as anything like greenwashing; HI-TEC
55,000 volunteers dedicated to maintains it is just another step in the right
preserving, protecting and direction, which must be applauded. On top of
supporting the countryside. that, it's a great-looking boot!
ispo china : KEY FACTS
Early March saw the 2010 edition of ispo China, a fast-growing show of increasing importance. ispo
China has nearly doubled in size in just a year, with 119 exhibitors in 2009 growing to an incredible 210
exhibitors with 300 brands for the 2010 show across five halls, which equates to almost 6,000m2 of
exhibition space.
New brands attending include Columbia, Ecco, Black Diamond, Spyder, Atomic, Head, and Karrimor.
During ispo china a number of forward thinking conferences and forums take place, with a strong
focus on outdoor, bringing together many of the leading names in the outdoor sports industry as well as
investment institutions, all with their eye on the massive potential that is growing in China – and Asia's –
outdoor industry.
Mark Held, Secretary General of the European Outdoor Group, addressed the ispo China Sports
Industry Investment Forum, giving an overview on the development and current status of outdoor sports in Europe.
It is expected that in 2011 there will be a UK exhibitor area as more brands , particularly outdoor and wintersport, are identifying the huge
potential in China.
The show's distributor matchmaking concept area is also growing in demand.
For more information contact: Lauren Fox, Information Center UK and ROI; call 01923 233683, email fox@ispo.com or visit www.ispochina.com
MARCH 2010 SGBOUTDOOR 9
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