4 6 OUTDOOR MAR10:SGBGolf_NEW_template 26/2/10 09:07 Page 4
SGB Outdoor News
Oakley announces OIA outlines 2010
Sky Pro partnership ‘manifesto’
The Outdoor Industries Association
(OIA) has outlined its plans for 2010, a
year that it believes presents both
ongoing challenges and significant
opportunities to businesses operating
in the sector. The OIA concluded
2009 with a new chairman and board
Louise Ramsay
and by putting the finishing touches to the details of a sustained
programme of activity for this year.
OIA chief executive Louise Ramsay explains: “During the second half of
2009, we introduced a range of new benefits and services for existing
members and to attract new members. These offer excellent value when
assessed alongside the cost of joining and have already helped the OIA to
start rebuilding and broadening its membership base. We have succeeded
Oakley has announced it is to be an official in attracting members from across the sector, with the likes of Glenmore
partner of Sky Pro Cycling. With over three Lodge, Scottish Natural Heritage, Edinburgh International Climbing Arena
decades of heritage and innovation in elite and The Outward Bound Trust joining our ranks.
cycling, Oakley is well placed to supply the “Looking forward into 2010, I will continue to work with the board and
Team Sky riders and staff with cutting edge, dedicated working groups to develop and introduce improved benefits and
custom-made performance and lifestyle services for members. There are some specific areas that we are going to
eyewear for the 2010/11 season. put a lot of focus on: providing accurate and useful market intelligence;
Team Sky will receive the latest Oakley Jawbone and Radar performance setting standards for retail training and sales through developing a retail
glasses in custom team colours. skills qualification; encouraging people to consider careers in the outdoors
“We are very excited to start a partnership with Oakley as we take on our through outreach programmes; raising our game in lobbying and
first season on the ProTour. Oakley is a market leader and collaborating with influencing UK and European government on issues and legislation that
them means our riders and staff will have the best available technology at impact our sector; and collaborating with organisations to establish practical
their disposal in any type of condition on the roads”, said Team Principal and commercial sustainability best practice models for outdoor businesses.
Dave Brailsford. “Above all, the OIA will continue to support and lead on behalf of the
outdoor sector, providing a clear and consistent voice for the industry. Our
HI-TEC announces
objective is to help to grow our industry for the benefit of all, and
encourage more people to explore the outdoors, responsibly.”
further double-digit
The outlined approach for 2010 can be seen in full at
www.outdoorindustriesassociation.co.uk
growth
Despite many brands having a tough 2009, Hi-Tec Sports PLC can report Regatta increases
that on the back of solid sales growth, earnings more than doubled. Sales in
local currencies increased over 10% resulting in $250m at wholesale value. camping focus with
The sales growth came predominantly from the Outdoor category that
continues to see year-on-year growth due to its high quality and innovative Argos, more
products. Regatta is venturing further into the world of camping with the launch of
Frank van Wezel, Hi-Tec Chairman comments: “We were well positioned its first tent range under the exclusive license of Argos.
when the economic crisis hit, with great products at key consumer price With six tent styles, the range is available in the new Argos catalogue,
points. We forecast a further 9% growth in revenues and 35% growth in which launched late January, online and through over 700 Argos stores
earnings in 2010. Continued investment in product collections nationwide. Argos also features a range of Regatta clothing in the new
catalogue, including fleeces, lightweight jackets and sandals.
OR appoints
Finally, regarding their new web site www.regattaoutlet.com the
company has issued the following statement from Keith Black, MD: “We are
Brenninkmeijer Director
delighted to announce the launch of the Regattaoutlet.com site. This has
been developed with the full knowledge of our retailers and is a vehicle for
of Sales, Europe
us to sell end of lines. As a stock holding company, we are always left with
old stock and this is one way for us to reduce that problem. All customers
Outdoor Research, manufacturer of functional solutions for human powered are offered these lines well in advance of them going on line.
adventure, today announced that Maurice Brenninkmeijer who has served As a group, which already has multi-channel distribution (Hawkshead,
as Sales Manager – Canada for OR, has been named the new Director of Craghoppers and Dare 2b), e-commerce will play a role in all our brands
Sales – Europe. development.
“Maurice has done a tremendous job assembling a team and achieving Nevertheless our commitment to our retailers remains unwavering and we
unbelievable sales results across Canada,” said Alex Kutches, VP of Sales have for instance a large scale retail in-store programme rolling out this year.
and Marketing. “We’re looking forward to unleashing his talents and skills We are committed to growing all our brands however we currently have no
in the European market.” plans to launch a main Regatta on-line site.”
4 SGBOUTDOOR MARCH 2010
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