SPORTS-MAR10-P03:SGBGolf_NEW_template 2/3/10 13:00 Page 3
ISSN 1757-7276
SGB
Datateam Business
Sporting Goods Business
Media Ltd
London Road, Maidstone,
Kent ME16 8LY.
Tel: 01622 687031
Fax: 01622 757646
Editor
First Words
Robin Barwick
robin@barwickmedia.com
Feature Writer
Yvonne Holberton
Publisher
N
ike stole the limelight at the end of February in a
way that only Nike can do: jetting Ronaldo into
London; a new football boot with adjustable
Paul Ryder
studs; hiring out Battersea Power Station; launching 10
01622 699105
World Cup strips, each modelled by players from their
pryder@datateam.co.uk
respective international squads. That was quite an
operation.
Advertising Manager
Mark Bridges
I was delighted to see that Nike has made its World
01622 699160
Cup strips from thread spun from recycled plastic bottles. Nike chief
mbridges@datateam.co.uk
executive Mark Parker has talked at length recently about the importance of
reducing both Nike’s carbon footprint and its manufacturing waste. Parker
Subscriptions & Circulation
has claimed that over the past decade, Nike has reduced its carbon footprint
by 18%, while the company has trebled in size.
Karen Wright
www.sgb-sports.com
01622 699109
Congratulations Nike, but I presume that calculation was made before
factoring in the carbon footprint of a behemoth left by its World Cup
extravaganza ...
Production Editor
Brian King
Nike is not the only sports brand to be taking carbon and waste seriously of
bking@designandmediasolutions.co.uk
course, and I salute the much smaller Yew Clothing operation, which also
Transcription
produces technical apparel from recycled polyester. Yew Clothing, which
Helen Farress
was started by athletes Jun Wong and Kresse Wesling, goes a step further by
supporting the ‘1% For the Planet’ initiative.
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air Imagine what a difference Nike could make towards positive environmental
Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB
Sports and Outdoor Guide to the Trade, the only annual directory
change if it donated 1% of profits to relevant initiatives, bearing in mind the
published for the UK sports and outdoor industry. Subscribers to
company made pre-tax earnings of US$175 million in Western Europe in the
SGB Sports and Outdoor are entitled to receive SGB Sports and
2nd quarter of 2009 alone.
Outdoor Newsline free of charge, to the weekly emailed news
service, instead of paying £180 per annum.
Datateam Publishing Ltd 2002. All rights reserved No part of this
publication may be reproduced, stored in a retrieval system, or
transmitted by any means, electronic, mechanical, photocopying,
fax, email, recording or otherwise, without prior permission of
Datateam Publishing Ltd.
Robin Barwick, Editor
SGB
SGB
Sporting Goods Business
w w w . s g b - s p o r t s . c o m
Sporting Goods Business
March 2010
Badge of honour Sticking out Making a racket
PhoneShield offers Hockey’s latest and What’s new on the
new protection greatest badminton court
www.sgb-sports.com
The partnership voice for the trade
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a co-operative
of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only
pan-European sports trade magazine – free to SGB Sports and Outdoor subscribers. ESPG members
include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
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