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Park News
www.parkworld-online.com
Busch now SeaWorld
Park Food
Parks & Entertainment
by Mike Holtzman
With the sale of Busch Entertainment Corporation (BEC) to Blackstone Capital
Partners comes a new name for the company that operates some of America’s
best-known and most popular theme parks. SeaWorld Parks & Entertainment
A Quick Recipe
replaces BEC with the closing of the sale on December 1 by Anheuser-Busch
for your F&B Team
InBev to The Blackstone Group.
“SeaWorld has been a brand associated with quality family entertainment
Working within the catering industry is not viewed as a glorious
since SeaWorld San Diego opened its gates for the first time in March 1964,”
position in the general public’s eye. There is a lot of hard work, sweat
says Jim Atchison, SeaWorld Parks & Entertainment president. “It is one of the
and long hours. Yet food & beverage provides the second most
world’s most widely recognised and respected family travel brands.”
profitable resource to many park’s bottom line.
SeaWorld Parks & Entertainment operates 10 parks across the United States
We have the ability to change this image or stereotype. This change
including SeaWorlds in Orlando, San Diego and San Antonio; Busch Gardens
will create stronger employee relations, loyalty and better service to
in Tampa, Florida, and Williamsburg, Virginia; Discovery Cove and Aquatica in
park guests. Here are a few techniques that can help all of us
Orlando; and Sesame Place near Philadelphia, and the Adventure Island and
succeed:
Water Country USA waterparks in Tampa and Williamsburg.
Contribution. Recognise staff for achievements large and small.
Despite the new name, little else about the company changes with the
The majority of people like to be recognised in some form. Once is
acquisition by Blackstone, according to Atchison. The leadership team, park
not enough. A constant positive feed to your team creates that
portfolio, operating philosophy, commitment to quality and workforce is
motivation to do better. This positive approach can be contagious and
unchanged.
will spread throughout the team. Service will be better and pride in
“While this is the start of an exciting new phase in our evolution, we remain
the product will improve the service given and product itself. The key
dedicated to the same values and principles that have been the foundation of
is showing you truly mean it.
our success for five decades.”
Appreciation. Value everyone’s input.
Let them know you heard and appreciated
it. Trust them with the knowledge or details
of the operations. They will feel valuable
and will try to make a difference. Give
them targets on how to cut costs or drive
in more revenue.
Communicate. Keep staff informed.
This will advance their knowledge, skills
and emotional connection to the park or
Cute Animal Corner
resort. Effective communication will also
allow the team to feel accountable, give
Three adorable white lion cubs
them ownership to the job and
below have been born at West
understanding to the goals ahead. Show
Midland Safari Park in England.
staff guest comment letters, both positive and negative. Share your
The three tiny females weigh
waste numbers, costs, revenue and strategic goals. Allow the team to
15kgs each and have been
drive together in one direction.
nicknamed Portia, Phoebe and
Invest. As loyalty begins to develop, so should the training and
Pandora. They made their
staff’s abilities. A lot of us appreciate when our leaders see potential
public debut at the park in
in us and invest. We should always find ways for ourselves to invest in
October, under the ever-
ourselves as well. Grow your knowledge, review different techniques
watchful eye of their mother
and branch out in topics that relate to food and beverage. A $20
Natasha. With 16 animals in
book may inspire or keep you as a strong leader.
residence, West Midland Safari
Pro-action. If you plan ahead and prepare for any difficulties, you
Park boasts the largest pride of
should be able to whether any storm. Working with all your team
members and keeping a pulse on scheduling needs, facility operations
breeding white lions in the and the ever-rotating season, you can predict staffing challenges. For
UK. example, when your younger team members are going back to
Meanwhile in Hong Kong, college, you should already be hiring or scaling back your operation.
Ocean Park’s red pandas In the food & beverage industry, we can make an amazing impact by
celebrated Halloween by having a strong team that believes in us and our strategic
tucking into pumpkins made goals/direction. This can definitely influence bottom line and service.
in their image. Pictured here Connect with your team and let them believe in the vital service you
are Cong Cong and Tai provide at your park or attraction. Follow this recipe and watch the food
Shan, two of the three red & beverage team become the most desirable item on your menu.
pandas resident at the park.
Mike Holtzman is president of Profitable Food Facilities, a
ABOVE: The Ocean Park
hospitality design and consulting firm to recreational and family
red pandas LEFT: West
entertainment operations in the USA for the last 15 years. You may
Midland Safari Park’s white
contact him at mike@profitablefood.com.
tiger cubs
DECEMBER 2009/JANUARY 2010 9
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