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Park People
rts Scandinavia
The ABBA museum was supposed to open in Stockholm, but the
backers had some financial difficulties and together with Stockholm city
called Gröna Lund/PRS and asked us to help. We contacted Live
Nation and Universal Music and together bought everything. Now ABBA
What about the other parks? will travel the world and finally, maybe in two or three years, end up in a
I am pretty sure we will be following the resort model in future. We have a permanent museum here. Personally I am not very involved with this
small camping area outside Skara, maybe we can add a hotel. At project, but it was a good opportunity.
Kolmården we have a hotel already. If I say it’s like [Disney’s] Wildnerness
Lodge I am lying, but it’s like a lodge you might find in Africa. Do you have any plans to expand outside Sweden?
We would like to make our animal park more like Animal Kingdom or It’s embarrassing because we are called Parks & Resorts Scandinavia but
Busch Gardens, with a mix of attractions and animals. Kolmården used to we don’t own anything outside Sweden! It’s a name we inherited, but we
be owned by the city, but didn’t make money. We added the first ever have no plans to change it. Maybe some day we will expand outside
theming in 2007 when we moved our tigers into a new area called Tiger Sweden. We get contacted from time to time with different parks and
World and this year we added Delfinexpressen, the new coaster. It worked projects, but our main goal is to work with the attractions we have
out perfectly, the people were happy and the animals were happy. already. Except for ABBA, I want to be personally involved in everything. I
It’s a huge park and I think the future we will be more of a themed can’t say we won’t buy something else, but right now if we add any more
park, a destination resort you can stay for two days. We also want to I will probably have a heart attack!
move towards pay-one-price. At the moment, you pay your entry and you
can see the animals and a dolphin show, but you need to add money for Would you sell out to a larger group?
our safari park and some other attractions. This is not something we want to sell; I want to give this to my kids. We
don’t have an exit strategy and we don’t buy other parks just to make
Tell us more about ABBA World money. We have been contacted by bigger groups [about takeovers] but
It’s a semi-permanent museum that will tour the world starting this have said, very politely, “Thanks but no thanks.”
January in London. I’m not a big fan of ABBA, but the way they are using
technology and 3D is very interesting. It’s comparable to being on stage
with ABBA.
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