08
MULTICHANNELNEWS
GIVe FASHION
ISLE OF MAN
X Luxury hotel,
The Ritz London
has chosen
LABEL
SELECTS K3
SHOPS GET ONLINE
TravelCLICK’s
new Social Media
Optimisation
A
shopping website exclusively has been provided by e-commerce (SMO) service
for Isle of Man retailers has provider, Venda. And its chairman, Dan
to help grow
been launched earlier this Wagner, believes that other regions
awareness and
community,
month. can learn from
www.shopiom.com. He
increase web
GIVe, the womenswear fashion The site,
www.shopiom.com is said: “The [Isle of Man] retailers and the
traf � c and search
label being launched by retail designed to provide an online directory DTI have created an innovative and rankings, and
entrepreneur George Davies, has of independent Manx retailers and pioneering initiative that shows other
deliver more
selected K3, the UK’s largest provider is part of an initiative by the Isle of regions how powerful online trading
connections with
guests worldwide
of Microsoft Dynamics, to implement Man Government to give the island’s can be for independent retail.”
by exploiting user-
a single, integrated multichannel independent retailers access to Soo Cards, one of the � rst Manx
generated content
solution that will support its website, e-commerce opportunities. It also � rms to use the service, could not have across all media,
retail stores, concession partners and helps shoppers to � nd a wide range achieved the growth they have without
including the likes
call centres. of products by product category or Shopiom, according to its director, Sue
of Facebook and
Twitter.
George Davies, founder of geographical location. Ellis.
Next, George at Asda and Per So far, more than 40 retailers have “The combination of the online shop
Una at Marks & Spencer, will be joined the site. Businesses are able and the Shopiom portal has had a major
launching GIVe in eight own stores, to set up their own website via the impact on our business, with orders now
16 concession partners and online Department of Trade and Industry’s coming from the UK and Europe, as well
on 1 October. K3 will implement (DTI) assistance scheme and also have as the Isle of Man,” she said.
Microsoft Dynamics to manage all a listing on the directory. Retailers with
sales channels, manage inventory and an existing e-commerce website are also
provide accurate, timely information offered a free listing on the directory.
for all users. The Isle of Man Minister for Trade
The � nancial and purchasing and Industry, Hon David Cretney MHK,
ordering stages of the project have said: “The interest from established
already gone live, with the full local retailers exceeded our initial
implementation due to commence expectations and continues to grow.
in the Autumn, ready for the store Also, the scheme has enabled a number
openings and website launch. The of small business startups and home-
project also includes the installation working entrepreneurs to realise their Project managers, Adrian Moore and
X Thomas Pink,
of information kiosks in stores, linking dreams of starting a retail business.” Lisa Underwood celebrate the launch
the luxury British
shirtmaker and
directly to the website enabling The software for the individual of
www.shopiom.com with other DTI
Warehouse, part
customers to look up items on line websites and
www.shopiom.com members
of the Aurora
and check inventory.
Fashions group
Nigel Roberts, GIVe head of
have become the
e-commerce, systems and logistics
AURORA ‘MAXYMISES’ CONVERSIONS
� rst businesses
in the UK to use
said: “We wanted to launch an online
BT Expedite’s
venture that would shake up the Aurora Fashions, owner of Karen Millen, Oasis and Coast, has partnered with
Integrated Store
world of fashion e-tail just as the online conversion management expert, Maxymiser to drive web sales and
multichannel
Next Directory revolutionised home boost its online presence.
system to link
shopping back in the 1980s. Using Maxymiser’s conversion management solutions, Aurora will trial
store and online
channels. “Thomas
“One of the department stores different web page layouts, sequences and content across its brand websites
Pink will bene � t
that we will be selling through as in order to determine what content has the most positive effect in improving
from a single
a concession partner is already conversion performance.
inventory view,
a customer of K3’s, so we were Julien Shirley, Aurora Fashions head of e-commerce said: “At Aurora, we are
even greater
con � dent that they had the looking to enhance our online presence in order to provide our customers
customer service
opportunities
expertise and knowledge to provide with the best possible service, while also driving our e-commerce revenues.
and the sharing
us with a sound platform. We’ve “Maxymiser has a proven technology platform, with a core proposition
of knowledge
been impressed with K3’s ability to based around making the most of the traf � c we already have visiting our
across multiple
meet our requirements. What they websites rather than focusing on customer acquisition. We are aligned
channels,” said
said would be delivered has been with this approach and, as a result, have broadened our focus from traf � c
Peter Mila, Thomas
Pink information,
delivered.” generation campaigns to include customer retention marketing.”
e-commerce and
logistics director.
RETAIL TECHNOLOGY AUGUST/SEPTEMBER 2009
005-008 News.indd 8 15/9/09 1:27:56 pm
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