BREAKINGNEWS
07
REPORT PREDICTS RETAIL
X Independent
mobile phone
retailer, The
CIOS WILL SHAPE FUTURE
Carphone
Warehouse
has signed an
more sources of information, including colleagues down one of three tracks using
agreement
C
h

ief information of� cers
(CIOs) will take the lead in their peers, with which to research their systems thinking and political skills.
with Ariba to
guiding retail down a new track, purchases. So market researchers “CIOs will forge either cost-leadership
implement
the software
according to a new analyst report. will need insight into their customers’ retailers with highly centralised and
provider’s spend
The report from Forrester Research, technology uptake, social computing standardised processes covering every
management
entitled “Retail CIOs: Prepare for Retail behaviour, and ‘psychographics’ to aspect or every banner and sales channel;
systems to
2020,” has claimed retail in Europe and understand how they will behave. leaders in customer intimacy with standardise
North America is in the eye of a storm As a result, he urged visionary detailed customer, inventory availability,
and streamline
and is reshaping itself to accommodate retail CIOs to develop a road map to and decision tree data at the � ngertips
its Goods Not
a radically different model of interaction prioritise appropriate investments. “By of each associate; or product innovators
For Resale
(GNFR) sourcing
with information-rich consumers. asking their line-of-business colleagues guaranteed to have the trendiest styles
and contract
Its author and Forrester Research to help choose between well-conceived, and latest technology available for fashion
management
principal analyst, George Lawrie writes attractive options for deploying game- queens and geeks,” he wrote. processes, in
that retailers have been battered � rst changing technologies, they will make The report paints a picture of a order to drive
by the fragmentation of traditional mass more progress toward the partner- global battle between discounters like
sustainable
markets, then by the challenge of cross- player archetype, rather than lamely Wal-mart, ALDI, and Lidl to serve the
savings.
channel interaction, and � nally by a global asking, “What would you like?” or fussing most cost-sensitive market segments.
recession and transfer of economic about with stakeholder committees.” Those surviving speciality retailers will
power to Asia. Lawrie argued that CIOs who show use customer intimacy and product
But he said, although there have their mettle as facilitators of innovation innovation strategies to secure the
been tough economic times before, the and lend a hand to line-of-business custom of consumers for whom price is
pervasiveness of information technology colleagues struggling to see a way forward not – at least on some occasions – the
today means consumers have so many out of the storm wreckage will guide their overriding consideration.
IT’S ALL IN
THE DETAIL
It’s no coincidence that so many successful retailers use
Epson at their point of service. You’ll fi nd our printers on
every high street – from Waitrose to the Post Offi ce; from
Clinton Cards to Thomas Pink. Our attention to detail is
endless, and our market-leading solutions enable you to print
in full colour, on the move, under the counter and onto labels.
Our extensive range of solutions for retail also covers projectors,
business printers and scanners – plus our Print Managed
Service, which can reduce your print costs by up to 35%.
So, whether you’re looking to equip stores or your head
offi ce, talk to us fi rst. We’ve got the perfect solution for you.
For more information, visit www.epson.co.uk/detail
AUGUST/SEPTEMBER 2009 RETAIL TECHNOLOGY
005-008 News.indd 7 15/9/09 1:27:45 pm
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