10
MULTICHANNELNEWS
POUNDLAND PILOTS
TELEGRAPH TRIALS
X Alternative
payment
method provider
CONTACTLESS
DIGITAL PAYMENT SCHEME
paysafecard is
now live with
PAYMENTS
William Hill,
T
he Telegraph Media Group
providing secure
(TMG), publishers of the Daily
and guaranteed
and Sunday Telegraph have
alternative
announced a trial scheme to automate
payment options
for the UK
payments to retailers who offer home
bookmaker’s
delivery services for its newspapers.
online customers.
TMG operate the largest
The paysafecard
newspaper pre-paid subscription
voucher enables
scheme in the UK, with over 300,000
web-shoppers to
Poundland has announced a trial make purchases
to upgrade its integrated electronic
readers. The existing scheme relies on
on the internet
point-of sale (EPoS) payment solution
paper vouchers that are accepted as “We have been studying digital
without disclosing
with contactless technology from payment by retailers, totalling as much payment schemes for some time,” said bank details.
card payment processing technology
as £300 per week, which are then Martin Harris, TMG subscription sales
provider, Commidea using Barclaycard
sent back to TMG’s clearing-house for manager.”i-movo has merged as the
as the merchant acquirer. This will
allow customers to present their
settlement. de-facto standard in this market by
contactless-enabled credit or debit
The trial will include a group of virtue of its relationships with leading
card to a reader to make a purchase specially selected retailers from the payment companies and the unrivalled
of £10 or less, without the need to
GT Retail group who make home geographic coverage this gives them.
enter a PIN code.
deliveries of the Telegraph and who In addition, its software platform has
The value retailer ¼ rst
implemented its Chip & PIN
are members of the PayPoint network. been shown to be ¾ exible and robust
terminals two years ago. The systems
Each will be given a payment card in the many projects it has been
are also provided as a managed that will be used weekly to claim involved in.”
service by Commidea, which is pre-
the full retail value of newspapers to “Our agents work very hard to
approved by the banking industry
be delivered the following week. By serve their communities, starting early
and meets all Payment Card Industry
Data Security Standard (PCI DSS)
swiping the card through the PayPoint and ½ nishing late,” said Mike Igoe, retail
compliance regulations. Poundland
terminal, the retailer will claim payment strategy director at PayPoint.”This
saw an increase in overall customer from TMG, which will be included on scheme will save them a considerable
spend following its Chip & PIN
their next PayPoint statement. i-movo, amount of time and they will get paid
deployment and hopes to build
the secure digital voucher specialists, far more quickly by PayPoint than
further on this success with the
contactless solution.
are providing the software platform to if they had to wait for the clearing
It is trialling the Verifone QX110
run the scheme. house.”
contactless terminal in two London
stores, with the aim of understanding
the opportunities for deploying
CREDITCALL’S TOP DOG
contactless technology across its 250-
X A recent survey
store estate.
FOR ONLINE SALES by Experian found
“Commidea’s solution was
that, while the
selected for its simple integration Rocket Dog footwear has taken on card payment processing capabilities from
majority (67%) of
with Poundland’s existing Chip & PIN
CreditCall for its new online store.
large UK-based
terminals and for its PCI compliance,”
The store is Rocket Dog’s ½ rst ever direct-sales venture and it needed to organisations are
said Mo Rahman, Poundland IT
primarily focused
services manager. “The contactless
provide a quick, safe and hassle-free service. Every transaction, whether by
on enhancing
payment trial will enable us to offer
credit/debit card or PayPal, is handled by the Payment Card Industry Data
business ef ½ ciency
alternative payment options and Security Standard (PCI DSS) Level 1-accredited CreditCall system, which is
and reducing
improved service levels, so that
integrated with the popular Cshop web store, created and hosted by Lincoln-
cost over the
customers can purchase their goods
based developer, Iocea. coming six
quickly and conveniently.”
months, payments
“Poundland is a great example
Lee Smith, e-Commerce developer at Iocea, commented, “I’ve seen many
regulation such
of a retailer who is bucking the trend
online checkouts that have so many distractions and stages that customers
as the migration
and seeing an increase in customer often get bored and click away, but the CreditCall solution allowed us to
to the Single Euro
numbers in these challenging
make it simple with just three stages. So far, Rocket Dog has said sales are
Payments Area
times” said Ian Rutland, Commidea
already far higher than it had anticipated.” (SEPA) and the
marketing and communications
Payment Services
director. “We are delighted that
To track and reconcile online sales, Rocket Dog staff can logon to see data
Directive (PSD)
Commidea can provide a solution to
from their terminals via CreditCall’s WebMIS system, further helping them
will also remain a
help meet customer demand.” provide high service levels to customers.
priority for 40% of
large companies.
RETAIL TECHNOLOGY AUGUST/SEPTEMBER 2009
009-012 News V2.indd 10 15/9/09 1:28:46 pm
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