12
EVENTS/NEWS
RETAIL TECH SHOWS
X The 4th
KioskCom Self
Service & Digital
THE WAY AT EUROCIS
Signage Show, held
in Olympia at the
end of September,
T
he ongoing global instability supply chain management, PoS [point- RT: In addition to the exhibition, what
will be focused on
has hit the conference and of-sale] technologies and weighing knowledge building opportunities will
kiosk, self service
exhibitions sector hard. The systems to RFID [radio frequency EuroCIS 2010 offer?
and digital signage
cancellation of The Retail Business identi� cation], business intelligence
solutions and
will contain over
Show and EMAP’s long-running Retail and CRM [customer relationship US: The EuroCIS Forum 2010 will
100 top solution
Solutions is testament to the fact that management]. In addition to long- provide visitors with a free series of
providers, as
the UK retail technology trade show running features, such as checkout lectures addressing the hot topics of
well as seminar
circuit is not immune. solutions and electronic article EuroCIS 2010. Be it successful case
theatres with free
But the appetite for the latest and surveillance systems, next year’s focus studies from European retail projects,
education on how
best to deploy and
greatest retail technology trends has will be especially on the globalisation innovations or new technologies, the
make best use of
not abated. And so, retail IT suppliers of IT systems, innovative payment forum – coordinated by the EHI Retail
these technologies.
and buyers’ emphasis is shifting to the systems (mobile payment, � ngerprint, Institute – is an exciting complement to
larger, regional shows. Retail Technology etc.), energy ef� cient IT solutions, digital a visit to the fair.
spoke to Elke Moebius (pictured) and video surveillance and digital in-store
Ulirich Spaan, the organisers of EuroCIS communication. RT: What other events will
– one such international retail IT and accompany the forthcoming EuroCIS?
security show being held 2-4 March RT: Have you found the recession
in Dusseldorf next year – about its has impacted stand bookings? What US: Launched successfully at EuroCIS
continued success. response do you have compared to 2009, the special “DigitalSignage@
last year? Retail” show will be re-staged in 2010
RT: EuroCIS has been a � xture on with signi� cantly more space (of
exhibitors’ calendars for some years EM: The � rst bookings have already 400-square metres) and a new name:
now. What is the formula for its come in. It is not possible to draw “Communication@Retail: the show for
success? comparisons with last year yet, but the new digital in-store communication
atmosphere prevailing in the sector ideas at EuroCIS 2010” is the new
EM: Putting it in a is positive despite the global crisis. title, implying the wider cross-section
nutshell, our exhibitors Interestingly, our online registration of solutions that will be represented.
at EuroCIS said the fair service has been very well received: Once again, embedded in this special
was “compact in terms initial reservations were submitted even show area will be a daily forum with
of ranges and competent before exhibitor invitations had been exciting talks revolving around the
in terms of consulting”. sent out. digital PoP [point-of-purchase] media
Trade visitors here do hype. “Communication@Retail” will
not feel the ‘overkill’ seen at larger trade RT: You say online registration has be supported by the retail marketing
fairs. Instead they can � nd exactly what been popular. So what are the forecasts association, POPAI [Point of Purchase
they are interested in and everything in terms of visitor attendance? Advertising International) D-A-CH,
X The
is within easy reach, giving visitors a fair which will be in charge of the high-
technologies and
chance of really seeing all the ranges on EM: It is always dif� cult to make any calibre speakers for this forum.
content driving
display while still having enough time to statements on the actual number Another highlight of the accompanying
a revolution in
make appointments and obtain detailed, of visitors at the trade fair so far in events for EuroCIS 2010 will be the
communication,
professional advice. This frees up time advance of an event. The deadline for “Retail Technology Awards Europe” (RETA
where the digital
signage market
for everyone involved, creating a real registrations is only in mid-September. Europe) presented by the EHI Retail
is predicted to
‘community’ feel. We are con� dent, however, that Institute, Cologne, in a formal ceremony
more than double
EuroCIS 2009 � gures will be reached. on the evening of 2 March. These awards in size by 2012,
RT: What have you lined up to attract This year, 216 exhibitors from 18 are presented in recognition of the
forms the focus
visitors to EuroCIS 2010? countries were present on 16,000- outstanding and innovative use of IT in
for the DIGITAL
SIGNAGE
square-metre exhibition area in Halls retail. And the last two years, we have
Zone held
EM: EuroCIS is THE platform for 13 and 14 of the Düsseldorf Exhibition welcomed Retail Technology’s editor, Miya
mid-September
tomorrow’s retail IT and security. Its Centre. Some 5,300 trade visitors from Knights to the judging panel.
at IBC2009.
line-up of exhibitors is precisely tailored 36 countries attended. And a hallmark And, last but not least, the EuroCIS-
Co-sponsor Retail
to retailers’ requirements; ranging of this trade fair is the high percentage party has become quite a tradition,
Technology will
include a full
from check-out solutions, networks, of decision-makers – approximately where Messe Düsseldorf cordially
report from the
mobile and wireless solutions to ERP 50% of visitors were top international invites exhibitors and visitors to relax
Zone in its next
[enterprise resource planning] solutions, retail managers. after a busy show.
issue.
RETAIL TECHNOLOGY AUGUST/SEPTEMBER 2009
009-012 News V2.indd 12 15/9/09 1:29:10 pm
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