38
RTINNOVATIONS
GREEN ‘HEDGEHOGS’ HIT
COUPON TWEET DEMOS
LONDON THIS SEPTEMBER
BARGAIN HUNTING, THE
TWITTER WAY
New advertising company, Seymour Green is unveiling a � eet
of lime green recycling vans, known as ‘Hedgehogs,’ in the Coupon Tweet, a new software startup currently in beta,
London borough of Westminster this month. searches the micro-blogging social network, Twitter for the best
Designed to be visually engaging and100% environmentally deals and discounts so consumers don’t have to.
friendly, Seymour Green says it is on a mission to promote The free search function allows users to � nd discounted
sustainability and green innovations that include tree planting products, from electronics and software to cars and clothes by
and recycling on the go. brand, category or even a speci � c item that Coupon Tweet has
Run on carbon-neutral electrical power, the vans harness found on Twitter and the web.
Bluetooth technology to deliver mobile advertising and display Users click on the link to the discount provided and can be
logos and branding across the vehicle, enabling brands to prompted to enter a coupon code on check out. The site also
invest in ethical advertising and display their environmental enables shoppers to vote expired or irrelevant tweets off the
commitment to audiences of 100,000 people upwards daily. site, recommend particularly good offers to others, share them
Each van will also stream Bluetooth communications to with fellow Twitterers or even give feedback to the original
mobile phones within the vehicle’s proximity to highlight the Twitterer of the coupon.
latest promotions, launches and competitions, while enticing The company adds on its website: “All of these
individuals to recycle bottles and cans via deposits built into the communications are happening in real-time on Twitter, where
side of the van. everyone’s already talking, so join in!”
www.beseenbegreen.com www.coupontweet.com
MENU SOFTWARE ADDS NEW FOOD ALLERGEN REPORTING
New developments to the Saffron menu even greater food allergen reporting The enhanced allergen reporting will sit
planning software, enabling restaurants to alongside the nutritional analysis, menu well alongside the other developments
check their menus for up to 15 different planning and costing capabilities of Saffron we have made to the software, including
potential food allergens, will be unveiled at Nutrition. its ability to nutritionally analyse recipes
this year’s Restaurant Show on 12th-14th Nigel Adams, FDH’s sales executive and report the composition as a series of
October, at Earls Court 2 in London. said: “There is growing interest within the traf � c lights denoting whether a particular
Catering software specialist, Fretwell- trade to be able to � ag up on menus, or nutrient is present in high, medium or low
Downing Hospitality (FDH) said the steer customers towards those dishes that percentages.”
next generation of its software will offer are ‘free from’ certain potential allergens.
www.fdhospitality.com
RETAIL TECHNOLOGY AUGUST/SEPTEMBER 2009
037-038 Innovations.indd 38 15/9/09 1:36:03 pm
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40