18
EPoS,IN-STORE&DIGITALSIGNAGE
CO-OP’S
INSTORE PROVIDES
PRINT SYSTEM
SIGN OF THE TIMES
IS JUST THE
‘tickIT’
I
nter City Group, fashion watch and
jewellery designer for big brands such as
Police, Ben Sherman, French Connection
and Karen Millen, has appointed specialist
½ eld marketer, Instore to drive sales with
strategic merchandise support.
Instore’s technology will provide real-time
analysis of the designer’s retail concession
stands, providing the business with up-to-
the-minute stock monitoring, supply chain eye-catching displays and help provide
management and returns processing. seamless stock management using real-time
Instore, wholly owned by Smiths News, data-capture systems running on the latest
the UK newspaper and magazine wholesaler, handheld technology.
was awarded the contract following a David Baker, Inter City Group sales
competitive tender involving seven other and marketing director said: “Instore has a
The Channel Islands Co-Operative Society ½ rms. strong reputation and will help our in-store
has chosen the web-based net.tickIT Under the terms of the deal, Instore performance keep time with our designs.
solution from marketing management will provide a national networked ½ eld They have a de½ ned retail pedigree and
solution provider, Pierhouse to create resource to support the designer with detailed technology system to provide
promotional material for all food stores in visual merchandising, order generation, specialist reporting and monitoring for
the group as part of its strategy to lift sales replenishment, stock auditing and the return our entire retail range. This technical and
and reduce costs. of obsolete/damaged product. merchandise expertise drives speed and
Anna Anderson, The Channel Islands Inter City Group previously managed it’s generates rapid sales responses when it’s
Co-Operative Society design supervisor said: own in-house ½ eld team, taking resources needed most. As well as providing an ef½ cient
“The pricing and promotional information away from the core business. Under the service offer, Instore have provided a cost
for our PoS [point of sale] can now be contract, Instore will use its national footprint effective alternative to our previous in house
managed more effectively using a head of 350 specialist merchandisers to generate operation.”
of¼ ce web application. Since going live, we
have identi¼ ed that the system can help
us signi¼ cantly where we need to make
last-minute changes and, particularly,
SELF-CHECKOUT TERMINALS
within our deli area. Net.tickIT saves us
¼ ve hours per week and helps us maintain
TO QUADRUPLE BY 2014
our competitive edge and communicate According to the ½ ndings of a new study carried out by Retail Banking Research (RBR), the
effectively with our customers.” number of self-checkout terminals (SCOs) had reached 92,600 by the end of 2008.
The new net.tickIT system also allows The
The study, which was carried out in the ½ rst half of 2009, and which comprised
Channel Islands Co-Operative Society, which
extensive primary and secondary research, showed that the number of SCOs installed
trades as Grande Marché, Locale and En
around the world had increased by more than a quarter since the end of 2007.
Route, to print deli-tickets onto plastic stock.
Moreover, RBR forecasts that by the end of 2014, the number of SCO terminals installed
“This eliminates signi¼ cant cost and time
around the world will have more than quadrupled to number 430,000.
associated with the old print and laminate
The researcher said the last decade had seen the retail industry, embrace the ethos
process,” added Anderson. “Printer supplier
of self-service at the point-of-sale (PoS). Many of the world’s top supermarket retailers,
OKI helped us specify the material that
including Wal-Mart, Carrefour and Tesco, are rolling out SCOs in selected countries. Despite
the recent progress, SCO remains a niche product in all but a handful of countries, and it
will enable us to print not only consumer
still has a long way to go to reach the level of penetration achieved by traditional assisted
messaging, but also valuable information
point-of-sale terminals.
for staff on the reverse of the specially-
RBR forecasts that the SCO installed base will more than quadruple in size to reach
designed ticket.
430,000 by 2014. North America will still account for more than half of this ½ gure, with
“We are also planning to use the
Western Europe representing 32% and Asia-Paci½ c 13% of SCO installations.
½ exibility of net.tickIT to explore generating
The drivers for SCO deployment in Western Europe are similar to those in North
digital content as we believe this will play a
America, where both regions have relatively high labour costs. And SCOs are becoming
major role in retail communications in the
increasingly popular with customers because they give the illusion of faster service, greater
future.”
control and a sense of privacy.
RETAIL TECHNOLOGY AUGUST/SEPTEMBER 2009
15-21 Epos.indd 18 15/9/09 1:31:48 pm
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