EPoS,IN-STORE&DIGITALSIGNAGE
19
JIMMY SPICE’S LAUNCHES
SEPHORA BENEFITS
‘HOT’ EPoS INNOVATION
FROM FIRST TO
LAUNCH MOBILEVOICE
W
est Midlands restaurant chain,
Jimmy Spice’s, has worked with
Working with hosted social commerce
Toshiba and E-Novations to
applications provider Bazaarvoice, beauty retailer
implement a targeted and tailored loyalty
Sephora and web developer Intuit have become
campaign.
the ½ rst to launch a new service that allows
The scheme links loyalty cards with a
shoppers to browse product reviews on their
customer database through a point-of-sale mobiles when considering an in-store purchase.
(PoS) system, based on EMPERIUM software MobileVoice builds on the in ¾ uence of
from E-Novations and Toshiba’s ST-71 online ratings and reviews by extending them
touchscreen terminal. to this new channel. Already, almost two-
“Essentially we were looking for a very short timescales; for example, if we have
thirds (62%) of consumers read consumer-
tailored system that could be managed via few bookings for a particular evening we can
written product reviews on the internet
a PoS solution, linking a loyalty card with the text targeted offers directly to customers to
(Deloitte & Touche, 2007), and a recent
customer database,” said Chander Ahuja, Jimmy generate business for the same day. This is also
Nielsen survey said that 81% of 2008 online
Spice’s general manager. critical for staff planning, to ensure we have
holiday shoppers read reviews.
“What impressed us most about the appropriate staff levels for busy periods.”
“We want to deliver the best client
Toshiba/E-Novations offering was the clarity, The ‘split bill’ functionality is also ideal for
experience to our shoppers, wherever
robustness and ultra-small footprint of the the restaurant business, as it allows the bill
they shop,” said Julie Bornstein, senor vice
Toshiba ST-71 touchscreen PoS terminal to be split accurately amongst diners, while
president at Sephora Direct. “MobileVoice
and the ¾ exible functionality of E-Novations stock management functionality also allows
allows us to amplify the voice of our clients
EMPERIUM software,” said Chander Ahuja. Jimmy Spice’s to have complete visibility of
by making reviews easily accessible through
iPhone, Blackberry, and other mobile devices
“The system was not only scalable, but E- all stock, tracking both fast and slow moving
at
m.sephora.com. In-store shoppers can
Novations was also able to tailor elements items – essential for future planning. And
simply read the reviews written on any
of the software to meet our speci ½ c the management capability is also crucial for
product, or use top-rated products as a
requirements,” he added. monitoring waste and pilfering.
guide, to select the right lipstick or blush.”
The re ½ ned loyalty programme is linked Today, Jimmy Spice’s is regularly gaining
With MobileVoice, all reviews posted at a
directly to the Toshiba/E-Novations PoS system, between 50-70 new loyalty members every
Bazaarvoice client’s website are automatically
which enables the chain to engage in tailored day. And the chain plans to use the system to
displayed on a mobile-optimised site.
marketing activity, such as text and email, manage other areas of its operations, including
Shoppers who visit the mobile site can
directly to their database of some 3,000 loyalty linking the PoS to the online booking system via
browse product categories, search by
scheme members. telephone recognition and controlling all sites
keyword, or look up reviews by stock-
“Our Jimmy Spice’s Family scheme is critical from one, central head of ½ ce system to simplify
keeping unit (SKU) number. The application
to guaranteeing pro ½ tability. The valuable stock control and centralise sales information.
displays top-rated product pages for every
information from the PoS system enables us to “The ¾ exibility and functionality of the
category, as well as product and review pages
tailor and tweak promotions to encourage the Toshiba/E-Novations solution ½ ts our business
for every reviewed item. It also features a fast
maximum number of customers and accurately requirements exactly. We have a scalable load time (each page is designed to be less
measure the results,” commented Ahuja. solution that can grow with our needs in the than 10KB) and mobile-speci ½ c analytics.
“With real-time information, we can react in future,” concluded Ahuja.
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AUGUST/SEPTEMBER 2009 RETAIL TECHNOLOGY
15-21 Epos.indd 19 15/9/09 1:32:06 pm
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