RTINNOVATIONS
37
REXAM INNOVATION INGENICO LAUNCHES
VENDS BEELINE SIM FIRST PCI PED 2.0
CARDS IN CANS
CERTIFIED TERMINAL
Aluminium cans are now being used to sell mobile phone Ingenico has launched its latest countertop terminal, the
SIM cards from vending machines in the Ukraine thanks to iCT250.
innovative technology from consumer packaging giant, Rexam. As the ½ rst ½ xed terminal to be Payment Card Industry
Rexam, the world’s largest aluminium can producer has PIN Entry Device (PCI PED) 2.0 certi ½ ed – compulsory for
teamed up with Ukrainian radio-systems company, TM Beeline all new terminals since May 2008 – it is based on Telium2
to distribute their BOOM mobile packages through vending technology to ensuring compliance with the strictest security
machines that also sell snacks and beverages. standards. The terminal is equipped with a colour screen, along
Anton Volodkin, Beeline marketing director said: “The Boom- embedded contactless and GPRS communication technology.
Banka ‘Boom Can’ was specially made for a younger audience The iCT250 has also obtained CB 5.2 agreement from
and for those who value convenience and availability. It contains the GIE Carte Bancaire, which is mandatory in order to be
a mobile service package and price list and is currently sold marketed in France, in addition to the EMV Level 1 and Level 2
through 20 vending machines in the Ukraine.” certi ½ cations required for the other markets.
The launch has been so successful in the Ukraine that the For the contactless option, the terminal is MasterCard
concept has taken off through word-of-mouth, which has been PayPass certi ½ ed (for which the standards in force since January
picked up by Ukrainian and Russian blogs and websites, helping 1, 2009 require a complete and secure transaction, completed
to make the initiative a huge success. in less than 100ms) and is also Visa payWave certi ½ ed.
www.rexam.com www.ingenico.com
NEW PAYMENT LOYALTY SOLUTIONS PROMOTE INNOVATION
Zapa Technology has chosen payments collects loyalty points or holds stored that are ideal for usage analysis. With
software provider, Postilion to be the core value. Consumers can wave an enabled Postilion, Zapa will also be able to add new
payments platform for its new mobile phone across the ZAPA terminal, located at payment services as retailers diversify from
prepaid top-up, loyalty, and gift card participating retailers’ points of sale (PoS) to prepaid top-up into other offerings, such
processing services for European retailers. redeem an offer, access a service or collect as gift cards, and lottery ticket purchases,
Initially focusing on the Irish market, loyalty points. and so turn the desire for contactless
Zapa has introduced ZAPA TAG, a near Postilion will allow Zapa to centrally convenience into tangible business value for
½ eld communication (NFC) ‘sticker’ placed manage all loyalty points and contactless retailers.
inside or outside the mobile phone, which transactions and provide detailed reports
www.postilion.com
AUGUST/SEPTEMBER 2009 RETAIL TECHNOLOGY
037-038 Innovations.indd 37 15/9/09 1:35:48 pm
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