20
EPoS,IN-STORE&DIGITALSIGNAGE
NEW SIGNAGE
RYANAIR LAUNCHES
SOLUTION FOR
FIRST CHIP AND PIN SELF-
JESSOPS
SERVICE AIRPORT KIOSKS
R
yanair, Europe’s largest low fares airline “Ryanair has already begun the move
has entered a three-year partnership to 100% online check-in which will remove
with payment systems provider, all check-in desks from our 146 airports by
Ingenico to develop the world’s ½ rst self- October, when all passengers will check-in
service passenger kiosks with chip and PIN online and use baggage drop points to deposit
technology to allow passengers to purchase their hold baggage,” said Stephen McNamara,
optional services such as priority boarding Ryanair head of communications. “We are
when they arrive at the airport. upgrading and installing self-service kiosks
Ingenico and Ryanair will initially install to ensure passengers can still purchase the
the chip and PIN payment system in all its services they require when they arrive at the
London (Stansted) based kiosks and roll out airport. Our partnership with Ingenico will
the development across its Barcelona (Girona), help us to provide a secure and convenient
Belfast, Frankfurt (Hahn) and Marseille bases. payment method for passengers who want to
Jessops, the largest photographic retailer As part of a three-year contract with Ryanair, purchase services such as priority boarding or
in the UK, has implemented Episys’ Retail Ingenico has provided a complete transaction hold baggage before they board their low fares
Enterprise Suite signage solution across management system for the initial rollout of 250 Ryanair ¾ ight.”
all of its stores to enable the business to unmanned kiosks, with plans to grow to 450 “The Ryanair kiosks are unique in the
make immediate price changes in the store kiosks. It comprises the AXIS electronic payment airline ½ eld, as they have integrated payment
environment and improve the customer system, centralised hosting of the transaction mechanisms, which enable both chip and PIN
experience. management system and PIN pads. The system as well as magnetic stripe payments to be
The retailer wanted a system that could enables the kiosks to be fully compatible with made at the terminals, in a fully PCI PIN Entry
operate through thin-client technology and Payment Card Industry Data Security Standard Device (PED, PCI DSS) compliant payment
integrate with its existing electronic point- (PCI DSS) guidelines, as well as those set by Visa solution,” said Cillian Wright, Ingenico business
of-sale (EPoS) technology in a user-friendly and MasterCard for secure payments. development director.
way, for staff to update easily in-store.
Jessops selected Episys’ Retail Enterprise
Suite because it provided ½ exibility without FOOTASYLUM STAYS A STEP
any constraints in terms of data structure,
which meant the system could be adapted
AHEAD WITH EPoS SUPPORT
to meet the company’s requirements. Footasylum, a fast-growing chain of high-
Jessops can now implement price end casual footwear and apparel retail
changes immediately. Brendan Marris, stores, has signed a three-year deal with
Jessops brand design and merchandising independent electronic point-of-sale
manager said: “The in-store printing of (EPoS) maintenance services company,
ticketing has also empowered our store Vista Retail Support to support its EPoS
teams to resolve any pricing requirements estate across its 18 UK stores.
in store as required, with consistent pricing The Manchester-based retailer
and product information being displayed. selected Vista to support its 34 lanes
“Store managers can dip into the system after previously relying on internal
and print tickets where there are any support resources. However, as the
gaps on the shelves and, as tickets can be business began to expand it decided to
printed in-store, updates don’t have to take outsource the maintenance.
place en masse.” James Atkinson, Footasylum IT and operations manager said: “Although we only have 34
He added: “The ½ exibility of the Episys lanes we can’t afford any downtime of our EPoS. Our products are much in demand and if
solution is key to us being able to present our tills were down for an hour it would have a big impact on our operation.”
the product information in a way which By outsourcing to a third-party expert Footasylum’s IT department is able to
complements the high-tech merchandise concentrate on getting the infrastructure in place to support any potential growth plans for
on display. Using the new solution we will the business, while the day-to-day responsibilities of running the EPoS systems are removed.
be able to increase sales, by being more Georgina Sin½ eld, account manager at Vista said: “For a growing business like Footasylum
responsive to market conditions, as well as it’s essential that they have their tills up and running at all times and we work closely with
reducing the costs of our signage.” them to ensure they get the support for their business needs.”
RETAIL TECHNOLOGY AUGUST/SEPTEMBER 2009
15-21 Epos.indd 20 15/9/09 1:32:33 pm
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