EPoS,IN-STORE&DIGITALSIGNAGE
21
EPoS SYSTEM PROVES FINE CHOICE FOR DELI
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a Bottega Italiana is a long-standing “A lot of the produce we sell is perishable being in business. But overcharge and people
family-run delicatessen and coffee shop so we take frequent deliveries. I can now scan will not buy, or certainly will never return. The
in the heart of Watford, Hertfordshire. the barcodes as they come in and book the EPoS system can help me track sales and margin
Established in 1965 it stocks a selection of the goods into stock automatically, which only takes by product and enables me to devise clever
� nest cheeses, wines, antipasti and authentic minutes to accomplish. Doing this manually was pricing strategies. I always know what is selling
ingredients sourced from across Italy and Sicily. very laborious. There’s just me and three staff in and what isn’t and, with slow moving lines, I can
After taking over the business from his the deli, so it’s important to minimise the time put them on special offer, thus making sure I am
parents, Vito Ricciardi wanted to get to grips we spend on regular, routine activities.” not left with goods I can’t sell.”
with pricing and stock control for the business The current downturn has proved the He continued: “I can also monitor staff and
to improve business ef� ciency and control value of the EPoS investment: “The last 12 make sure they are correctly pricing goods.
costs. So in September 2006, he introduced months have been as dif� cult as I have seen it, I have found the touchscreens are easy for
an electronic point-of-sale (EPoS) system from and without an EPoS system I am not sure our staff to use and, even items like the various
supplier, Actinic comprising of two cash drawers business would have survived,” he added. “The breads we sell, which aren’t barcoded, have
with customer displays, touchscreens and constantly � uctuating Euro would have been all their details onscreen, which makes selling
barcode scanners to manage stock and back- virtually impossible to manage previously. But straightforward.
of� ce operations. now I can modify prices across my ranges at the “Another area in which I have gained huge
Having now had the system in place touch of a button. Plus, with better stock control, bene� t is with the bookkeeping, which has
for nearly three years, Ricciardi told Retail I have managed to reduce my inventory, which never been an aspect of the business I have
Technology about the bene� ts it has brought in turn, has helped with cash � ow. enjoyed. My accountant loves the fact that he
to the business: “We have increased the speed “EPoS can also help me get my pricing right. can retrieve the required information straight
in which we can process transactions and this In the current economic climate customers from the system giving him accurate sales
has helped improve our customer service, do want to try something different and treat information, VAT and stock etc., which allows
particularly if they are just quickly dropping in themselves, but they also want value for money. him to get his job done quicker and saves me
for a few items. If I give too much margin away it’s not worth money on his time,” Ricciardi concluded.
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AUGUST/SEPTEMBER 2009 RETAIL TECHNOLOGY
15-21 Epos.indd 21 15/9/09 1:32:59 pm
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