THECOMMSISSUE
29
COTTON TRADERS REFINES EMAIL CONTACT
E
mail marketing is used as a key part of order customer database, it can then mirror this dynamic content of speci � c product lines and
the multichannel marketing programme in the email marketing data held in Campaign images to be pulled directly from the website.
at clothing retailer, Cotton Traders. Commander. Doran added: “Using Campaign Commander
Approximately 40% of its mail order With an email database in excess of 500,000 has given us very good ROI [return on
business now comes through its website and names, Cotton Traders contacts its base weekly investment] on campaigns. Emailvision have
working with Emailvision has allowed Cotton with current promotional offers. Its website offered us excellent value for money, and the
Traders to develop its email marketing strategy. content management system (CMS) is also system is easy to use and quick to test new
Cotton Traders e-commerce team leader, integrated with Campaign Commander to allow ideas and implement changes.”
Nick Doran explained: “Using Emailvision’s
Campaign Commander gives us the � exibility to
chose who we email. We can import data that
NESTLÉ CONNECTS GLOBAL OPS WITH TELEPRESENCE
we already hold and match our speci � c � elds to
Nestlé, a leading global nutrition, health and wellness company, has signed an agreement with BT
those in our Campaign Commander account.
to connect its global of � ces using the next-generation high-end video conferencing services.
We’re then able to manage our advanced
Under the terms of the agreement, BT will deliver a fully managed video conferencing
segmentation effectively through the software.”
service to Nestlé comprised of Cisco TelePresence technology running on BT’s global Multi
Cotton Traders uses email marketing
Protocol Label Switching (MPLS) network. The deal also includes complete ongoing support
campaigns as a secondary method of
using BT’s Video Business Unit (VBU) Concierge service.
communications to follow up the messaging
The solution, which will initially connect Nestlé’s global hubs, uses high-de � nition video
in its mail order catalogues. Using data
and multi-dimensional sound to offer a high-quality videoconferencing experience. The
synchronisations between its customer
system gives users the feeling of being in the same room as the other participants, whether
relationship management (CRM) system and
those participants happen to be on the other side of town or the other side of the world.
Campaign Commander ensures the data is
Further to improving international meeting ef � ciency, Nestlé expects the new system
always kept up-to-date. By formulating an
will help the company reduce travel costs and improve productivity through improved
advanced method of segmentation in the mail-
collaboration between geographically dispersed teams.
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AUGUST/SEPTEMBER 2009 RETAIL TECHNOLOGY
23-32 The Comms Issue.indd 29 18/9/09 9:09:21 am
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