p5-14 News June09:p5-14 News June09 19/05/2009 12:23 Page 8
INDUSTRY NEWS
New sales support material from Russell to help grow business
Russell has launched a suite of new pledge and ethical manufacturing to business. The only cost to you is any details and use these tools as your
sales support material for all their lifetime value of the garments. postage. own.”
brands. The A6 booklets and DL flyers All these materials are blank at the Russell also have a promotion
are all small enough to fit in any back, enabling you to stamp, write or material PDF detailing all materials For more information email
standard envelope, making for cost sticker your own details. They are free available for each brand, and the cost
marketing@russelleurope.com or visit
effective postage. from your usual distributor or for to purchase them. This can also be
www.russelleurope.com
Available across Europe in five download online. Visit any Russell viewed and downloaded
languages, the booklets cover key brand or
www.russelleurope.com and online, under My Russell.
product lines from each brand. They click on My Russell. Registration is Jonny Thomson, Russell’s
range from booklets on Jerzees immediate and once this is complete, head of marketing said:
Colours Polo Shirts and Jerzees you will be able to access all “This year our focus is to
Colours T shirts to Russell Collection marketing materials for download. provide decorators with
Non-Iron Shirts and Russell Workwear Russell have also produced a suite of the tools to grow their
uniform solutions. generic emails for all brands. Again, sales in the most cost
The booklets are available from your these are available for download effective way.
usual distributor or to download online and you can easily add in your “We decided to focus on
online visit
www.russelleurope.com own logo, message to your customers the essential tools, such
Jerzees Schoolgear has also recently and contact details. This allows you to as sales booklets, our
launched a new brand book, not only do some focused marketing, by new suite of email
detailing new products but their sending direct mail, and emails to the broadcasts, our
entire ethos, from their garment same customers in order to grow new promotion booklet and a
revamped website
PME provides platform for
providing more product
information than ever
new products and services
before. We are aiming to
keep your costs down
and yet increase your
sales at the same time.
All our sales tools are
blank, allowing you to
POLOS
put on your own contact
Shirt adhesive application
simplifies oversize printing
M&R has added the In-Tac internal shirt adhesive application system
to its line of ancillary screen-printing equipment.
The new In-Tac streamlines and simplifies oversize and all-over
printing by providing a simple, effective way to apply adhesive inside
Business was brisk on the Papermate stand garments before they reach the press.
Both sides of the garment are kept motionless and stable during the
A number of companies chose this the Netherlands, targeted the UK print process, even when loaded on top of the pallet, rather than
Spring’s Promotional Marketing promotions market with a new range around it.
Exhibition (PME) at the Royal of travel products including the Using oversize
Horticultural Halls, London, to launch world’s smallest phone charger. pallets in this
new products and services. The seminar programme included fashion can result
Adeye Mobile Limited introduced its lectures by Philip Circus, Director of in increased
new mobile marketing platform Legal Affairs of the Institute of Sales production speed
BIIPBACK; Aurora World offered a Promotion (ISP) and Gordon Glenister, and reduced labour
new range of colourful Lolliez Director-General of the British costs. In-Tac is also
Animals; Clarion Golf Management & Promotional Merchandise Association great for “all-over” printing of finished
Marketing Ltd showcased its new (bpma). garments on a belt printer.
range of quality lambswool garments Simon Tilley, Managing Director of In-Tac’s spray nozzle automatically
and Newell Rubbermaid offered The Promotional Marketing Exhibition applies
several new ranges and colours of commented: “The exhibition a fine mist of corn-starch-based
pens. generated a high level of quality adhesive to the
On the technology front, ibizcard attendees amongst the total 1469 inside of the
launched two new products including visitors as well as a broad and garment as the
a printable MP3 player and a impressive range of exhibitors from garment is pulled
printable Flash Memory Card while the UK and across Europe. Overall, into position.
The Licensing Agency launched its many would agree that it has been A sensor detects the garment and
latest service –
TheFirstClub.com, a an excellent show, for visitors and emits a pre-determined amount of adhesive.
dedicated entertainment site offering exhibitors alike, with many leads After spraying, the garments can be stacked flat in
free music, PC games and mobile generated and orders taken on the preparation for loading onto the press.
content downloads. stands.”
First time exhibitor DIXIX Next year, PME takes place on April For more information, visit
www.mrprint.com
International, a new company from 21 and 22 at the same venue.
| 8 | June 2009
www.printwearandpromotion.co.uk
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