Bespoke Clothing:Layout 1 19/05/2009 12:41 Page 48
BESPOKE CLOTHING
Stand out from the crowd
If you’re having an identity crisis, bespoke could offer the perfect solution. Demand for tailor-made,
unique, or individually decorated garments is growing across a wide variety of sectors, from team and
schoolwear, to corporate wear and leisurewear. Printwear & Promotion takes a look at what’s on offer.
BEEZER
Design-and-Make service responds to demand
Beezer have been producing tailor-made garments The company reports that the demand for more new to ordering bespoke
alongside their stock and specials ranges for well individual garments is increasing across all sectors garments is
over a decade, but the last few years have seen a of the market. underestimating the
sizeable increase in demand for a more indivdual “There is a pre-conceived notion that the demand required quantities.
look. for tailor-made garments is primarily within the “To reorder
To cope with the increased demand, Beezer corporate sector,” says Malcolm. “While that garments that
have established a Design-and-Make service sector arguably initially led the way, other require special
– a department dedicated to handle sectors of the industry, such as schoolwear, knits and dyes
customers’ specialist requirements. Either childrenswear, sportswear and workwear, means starting
adapted from standard company designs have also been quick to realise the full from scratch
or as an entirely new product, garments potential of the bespoke garment.” and
can be produced giving the print and Costing a bespoke garment using minimums
embroidery industry the opportunity to adaptations to a standard design gives always
use their imagination and creative the lowest cost and most effective way apply. This is
genius to supply customers with exactly of achieving an individual design. By especially so
what is required. Cost effective going down this route, on some for treated
solutions are discussed, while occasions the garment can be fabrics where
important, yet often overlooked, produced at no, or very little, extra certification is
considerations – such as cost compared with a stock garment. required,” says
minimum runs, and re- This approach affords a great deal of Malcolm. “It is vital
ordering of garments flexibility with regard to the add ons that customers
requiring knits and dyes – that can be applied. Pockets, tails, know what is required from the start, as
are resolved. different types of venting, eyelets, changes can sometimes be costly and in some
Beezer’s website offers an pen pocket holders, pads and cases not possible at all. When acting as an
interactive colour so on can all be intermediate, they must be absolutely certain
palette, allowing the added to a of what the buyer wants.”
customer to choose stock He adds: “We receive a diverse range of
various colourways garment at bespoke garment requests, some of which
to suit specific low cost. are unusual to say the least – for example,
requirements. From Beezer’s official bullet proof polos, a school sweatshirt with
Company director, collection one of the faux polo collar and placket underlayer,
Malcolm Charles, more common pockets with special security considerations,
comments: “It is not variations occurs with fire retardant garments and so on. While not
uncommon for a client the zipped jacket and the all requests come to fruition, for a variety of
to experiment with zipped hood – tipping or reasons, we do produce some truly unique
different colour stripes are available in garments.”
combinations on a various colourways and
specials garment, and stripe width at no extra For more information call 0116 261 9615,
then come to us with cost. These garments are email mail@beezerlondon.co.uk or visit
a request for also available as a plain www.beezerlondon.co.uk
something radically option. A common pitfall
different.” facing a customer that is
| 48 | June 2009 www.printwearandpromotion.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84