Womenswear june:Layout 1 19/05/2009 12:29 Page 58
WOMENSWEAR
In touch with our
feminine side
Women want style, originality, texture and glamour – all of which
present technological challenges to the garment industry. RSK Tech is
responding to demand with RSK NetShirt – an online designer and e-
commerce solution that has been developed specifically for the custom
garment decoration industry. The company’s sales and marketing
director, Campbell Cameron, explains
N
ot so very long ago the internet was a solution that is ideally placed to meet the demand shapes and sizes within the one order.
world populated by nerds in Joe 90 specs, for style and originality. That’s why RSK NetShirt easily allows your customer
computer geeks and the ubiquitous Embroidery’s a natural for adding a touch of to order multiple different sizes of the same design.
bedroom developers. Strictly a male domain, the feminine style and is one of the reasons we have Sexy underwear is another lucrative area that can
web was just about as much of a just incorporated a new embroidery module into our be tapped into that fits exactly the same
no-go area for the female of the online garment designer RSK NetShirt. demographic.
species as the public bar of the As the online store owner, the new module Diamante is all the rage and is the perfect
Rover’s return. allows you to pre-load the adornment for a slinky little black T shirt to wear on
And then along came two designer with tasteful the dance floor on a girl’s night out. There are lots
women who changed all of embroidery of great logos and artwork available and
that: Martha Lane Fox and designs that increasingly easy-to-use application methods such
former Swedish model will appeal to as stencil kits, so diamante is another excellent
Kajsa Leander. your female business opportunity that can be catered for using
Suddenly the internet customers and RSK NetShirt with visual rendering of rhinestone, as
was sexy. The that you can run well as glitter and other types of appliqué artwork.
dotcom era had straight on your The days of the internet starlet may be gone, but
well and truly embroidery machine. there are plenty of business women out there
arrived and You can also add running very successful online garment retail
Martha and embroidered text or even operations. So maybe in a more conservative,
Kajsa were its allow your more inventive practical and down-to-earth way, we can now
stars, lastminute.com ladies to upload their own safely say, sisters really are doing it for themselves.
and boo.com its new bitmap files that will be So forget the Chinese and their Year of the Ox, for
superheroes. It was a bean-feast! converted automatically into RSK Tech 2009 is the Year of the Ladies. Martha
Champagne-fuelled Concorde flights to New York embroidery files by the auto- and Kajsa, we salute you.
and investors flinging money at anyoldmetoo.coms digitiser. For more information on the RSK Tech range of
like lemmings jumping off a cliff. Nirvana had They can experiment with different designs, resize custom decoration designer solutions feel free to
arrived. them and move them around before finalising their contact us:
But sadly all good things come to an end, and design, and all the time the digitiser will be whirring For more information call 0800 043 8518, email
finally the bubble burst in one gigantic flatulent away in the background automatically recalculating sales@rsktech.com; www.rsktech.com
rush of hot air. And of course there were winners as the accurate stitch count and price.
well as losers. Ironically for us in the garment And of course, there are also numerous
industry, Kajsa’s multi-coloured rotating 3D virtual opportunities for embroidery in
sneakers got caught up in their own shoe laces and household goods such as towels,
came crashing to the floor, whereas Martha’s cushion covers, curtains, etc. Hen
starship soared into interstellar space, albeit with a nights are an ever-more common
spot of turbulence and some near misses along the feature of our city centres on Friday
way. and Saturday nights and no hen night
Today, ten years after the dotcom phenomenon first would be complete without each and
saw light of day, RSK Tech has embarked upon a every girl kitted out in identical outfits
programme of product extensions and with personalised messages, names
enhancements this year, all targeting the women’s and sizes. And despite what it says on
wear market. their Facebook profiles, they won’t all
RSK NetShirt is an online designer and e-commerce be a size 6, so you have to cater for all
| 58 | June 2009 www.printwearandpromotion.co.uk
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