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PROMOTA
Travel products
are just the ticket
This month, PROMOTA explores some new ideas to ensure that your products take off this summer.
T
ravel offers a variety of opportunities for miniature travel kits. Cosmetic kits, shoeshine kits
promotional merchandise, covering everything and washing up kits will be among the products
from airlines to hotels and from car hire to needed by happy campers and these are the sorts
travel agents. It is also one of the industries which of products travel companies and holiday parks are
is being hit hardest by the struggling economy, constantly crying out for to provide for their
“
Promotional
merchandise companies
posing a potential problem for the promotional customers.
merchandise industry. So why not use some initiative and think about
need to remain alert to
According to the Guardian website, “twice as contacting British holiday parks to see what
many Britons are planning to spend their holidays brandable products your company can provide this
the fact that travel and
in the UK this year compared with last”. summer?
With fewer people venturing abroad, does this Holidaying in the UK generally means that more
holidays will continue to
mean that the need for promotional merchandise time will be spent in the car, and most likely in a
in the travel industry is dwindling? Or will the UK traffic jam. Promotional products aimed at
be a strong area for
travel market open doors for promotional children, such as card games and toys are an ideal
merchandise companies? way of marketing travel products to suit a
merchandise, even in a
With this market in mind, here are a few of our changing market. These types of products will also
ideas for travel and holiday products with a ensure that the phrase “are we there yet?” is well
recession
difference that your company could promote, and and truly stopped!
businesses you could target in the run up to and Sturdy eco-friendly bags are a useful tool for a
during the summer season. family on the British beach, but these are not necessarily thought of as travel products
”
. These
In a move to make the most of the recession, it types of bags can be packed with picnics, cricket
seems the tourist industry’s competitive streak has sets, buckets and spades, towels and swimming
been revealed! Everywhere you look a travel agent gear. Promotional bags such as these obviously
is trying to sell a holiday by slashing prices and have great opportunities for branding and could
offering a fantastic deal. be aimed at large stores or supermarkets to have
This looks like a positive move for the in the run up to the summer break.
promotional merchandise industry as, in With more people set to holiday in seaside
these competitive times, companies are towns around the UK, how about targeting
more likely to need products to raise tourist information centres? UK tourist hot
brand awareness. spots will be in need of branded mugs, pens,
As a promotional merchandise company rubbers and the like to stack on the shelves ahead
with travel and holiday products to sell, of the busy summer rush.
surely these are the types of campaigns Despite the smaller numbers of holiday makers
which you should be gearing towards. running for the airport this year, business travel
So what types of products would be especially will remain at the forefront suggesting
unusual, but necessary in this turbulent that products such as luggage labels, passport
market? covers, travel wallets and good quality luggage will
Camping and caravan trips are set to be buck the apparent economic trend.
popular this year, expanding the need for It was in fact reported recently in the Birmingham
| 44 | June 2009
www.printwearandpromotion.co.uk
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