p5-14 News June09:p5-14 News June09 19/05/2009 12:24 Page 10
INDUSTRY NEWS
UKTI helps a record number of firms to earn £3.6bn profit
UK Trade & Investment (UKTI) is abroad. Changes to Tradeshow independent Performance and excellent results show that UK Trade
helping hundreds more companies Access Program (TAP), which came Impact Monitoring Survey (PIMS). & Investment is helping UK firms to
than ever before to export. into effect on April 1 this year, mean While they reported that the global navigate out of the downturn.
The latest quarterly survey shows UK firms can apply for up to six economic downturn had affected “Companies that export are more
that a record 20,700 businesses were grants, with the proviso that the their businesses, over half (51%) resilient. In these difficult times, our
helped to generate £3.6 billion in company takes part in trade shows were experiencing increasing challenge is to ensure that
additional profit. in more than one demand from abroad. businesses know that there is
The survey confirmed that Government help on offer for firms
UKTI had shot past its willing to seek out business
target of helping opportunities overseas.”
20,000 businesses in Also from April 1, a new package of
twelve months. It said support announced by Prime
that 20,700 UK firms had Minister Gordon Brown has come on
received “significant stream. UKTI’s ‘Gateway to Global
assistance” from UKTI, an Growth’ initiative will provide
increase of 1,400 companies specialist and tailored financial and
on the previous survey. legal advice to over 1,200 businesses
UKTI’s customers, of which in the next year to support their
90% are small and growth internationally.
medium-sized UK Trade & Investment is
businesses, estimated encouraging businesses to register
market. that UKTI helped their on its website
UKTI is also supporting This financial year, grants are businesses to generate £3.6 billion in www.uktradeinvest.gov.uk to find
companies through its available for over 400 trade shows in additional profit, up from £3 billion out more about the Government help
Tradeshow Access Program (TAP), many markets. last year. on offer.
which provides grants of up to UKTI customers were interviewed in Minister for Trade and Investment For more information on TAP, visit
£1,800 to participate in tradeshows early 2009 as part of the Lord Davies of Abersoch said: “These www.uktradeinvest.gov.uk/ukti/tap
New flyer raises profile of
Fresh customisation options
Screen Stars Original Polo
for PenCarrie’s ‘blank’ website
PenCarrie has extended the number Abrahams. “We believe our top
Fruit of the Loom has produced a of customisation options available for package is the most comprehensive
new, informative flyer to promote customers wanting to use its online available anywhere. It allows you
the budget-friendly benefits of the catalogue on their own website. total control over the look and
Screen Stars Original Polo. It is now possible to select only those content of your web catalogue and
“When it comes to ‘value for products and categories that you sets you apart in the marketplace.
money’ the Fruit of the Loom Screen want to promote and omit the rest. “Incorporating our online brochure
Stars Original Polo is difficult to Web pages can be tailored by into your website gives your
beat,” says Alison McKenzie, brand selecting from a variety of different customers access to any number of
director. layouts and coloured backgrounds. up to 1500 products from over 50
“At a time when buyers are looking Prices can be added simply (based on major brands and is a serious
to make their budgets work harder, your own calculations or on business tool.”
the polo’s affordability combined PenCarrie’s end-user guide prices); PenCarrie’s web developers can help
with its reassuringly high quality and there is a facility to add text to with building the catalogue into a
standards make it an ever more product pages (to give contact details customer’s site; alternatively, those
compelling choice, especially for or to prompt enquirers to ‘call now’ with a knowledge of HTML
large volume promotions and single- for example). programming can be given a
use events.” It means that PenCarrie customers shortcode to create the necessary
Made from 100% cotton pique can create an online catalogue within link. All aspects of what becomes an
(170/180 gm/m
2
), the Original Polo their own website that matches their exclusive web brochure (including
features open cuffs, a shorter body individual corporate style and focuses choice of products, their presentation
length and subtle slimmer fitting for exclusively on their chosen market(s). and pricing) can then be managed
a clean, modern look. Finishing “We offer two different packages very simply via www.pencarrie.com in
details include a 1x1 rib flat knit with various levels of customisation the ‘my online brochure’ section
collar with self-fabric back neck as not everyone will want all the under ‘my account’.
tape, and a two-button placket with options available,” explains For more information call 01392
pearl grey buttons. The shirt is to their promotional wear clients. PenCarrie’s marketing manager David 202412 or email alice@pencarrie.com
available in six colours – black, deep “After all, in today’s market who
navy, forest green, red, royal blue wouldn’t welcome a product that
and white – and sizes S to XXL. cuts costs without cutting corners
Industrial fabrics symposium
Adds Alison: “The new flyer will on quality?” The second European-US Advanced Textiles event in Brussels this April
raise the profile of what we believe Free copies of the flyer and samples covered new technologies “from an interdisciplinary angle”. Speakers and
to be the best value for money of the Screen Stars Original Polo are delegates represented various application areas of technical textiles, from
promotional polo shirt available. available on request from the Fruit protective clothing to textiles for the medical, transportation and architectural
We’re encouraging Fruit of the Loom of the Loom marketing team. sectors. The event was jointly organised by the Industrial Fabrics Association
customers to use the flyer to Contact them at International (IFAI) and IHofmann, a Germany-based agency specialising in
promote the Original Polo’s benefits marketing.imprint@ftlte.fruit.com the technical textiles industry.
| 10 | June 2009 www.printwearandpromotion.co.uk
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