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PROMOTA
IN NEXT MONTH’S
Green for go
Have you cottoned on to organics and Fairtrade yet?
Find out what your competitors are doing to meet the growing demand
for ethically sound, organically produced garments
Men only!
Style, comfort and practicality are
the cornerstones of this summer’s
Vol 17 No. 5 THE TOTAL PROMOTIONAL PACKAGE May 2009
menswear collection. Check out
the latest trends that will sort out
the men from the boys this
season
What lies beneath?
Mail that “Emirates Airline is increasing the number of business class seats
This month the focus is on
Feel the difference
out of Birmingham by 39 per cent this summer, to meet the rise in demand
underwear with some ideas on Getting webwise
from the region”, suggesting the importance of the business travel market
how to make the most of this
Click on to internet selling
and that this is an area to utilize in terms of products. novel, niche sector.
Business monitor
Government contracts
PROMOTA member, The Leather Business, is a company already focusing on
• WOMENSWEAR • TEAMWEAR • SCREEN PRINTING
these types of products. The Leather Business supplies passport covers and
travel wallets as part of their extensive travel collection. The Eco Verde range
(pictured) is not only environmentally friendly, but stylish and practical,
PLUS: All the latest industry news and our regular columnists, including
making these products an ideal accessory for any seasoned business traveller.
Business Monitor with marketing guru Paul Clapham, company profiles
Another PROMOTA member, Liquid Lens, is also aware of the need for these
and much more.
types of products. Mandy Hastie, sales and marketing manager at Liquid Lens,
said: “Luggage tags are not surprisingly a seasonal product and currently
one of our best selling items. Despite the fact that many people are choosing
to holiday in the UK, the majority of sales tend to be to travel companies
promoting overseas holidays and cruises. It is possible that they are having to
AND: Why not check out the Printwear & Promotion website at:
work harder to maintain their market share in the current economic climate.” www.printwearandpromotion.co.uk
With the Euro making holidays in Europe expensive this year people may not
be flying off to their favourite sunny hotspots, but instead will be staying in
View the latest issue of Printwear & Promotion online,
the UK. This does not mean, however, that the need for promotional travel
check out the industry news, gossip and diary dates, find out more
products will diminish.
about the Printwear & Promotion Exhibition and use our links to
Promotional merchandise companies need to remain alert to the fact that
travel and holidays will continue to be a strong area for merchandise, even in
advertisers’ own websites
a recession. It is therefore important to think creatively and research the
types of opportunities, such as those suggested above, in order to tailor your
offering accordingly.
Rod’s column
I write this column sometimes not thinking that some of my readers may
not be aware of PROMOTA and what it stands for. For those in the know,
my apologies, but I hope this helps those of you who may be interested in
learning what PROMOTA is all about…
Originally formed in 1958, PROMOTA is one of the leading trade
associations representing manufacturers, importers and distributors in the
rapidly expanding promotional merchandise and advertising gift trade.
Our membership is open to organisations inside the promotional
merchandise sector, and our aim is to promote good practice within the
membership as well as raising the profile of the industry on a regional,
national and international level. We believe in high standards, good quality,
THE TOTAL PROMOTIONAL PACKAGE
and most importantly fair play – with our members adhering to a set code
of practice.
The PROMOTA membership package offers a large range of benefits which
To advertise, call 01622 699158
help members in terms of business management, healthcare, IT services
(Advertising copy deadline for
and much more.
For further information on PROMOTA and on joining, please contact the
August issue: July 3rd)
Secretariat on 0845 371 4335 or visit www.promota.co.uk
Rod Duncan, PROMOTA Chairman
To discuss editorial opportunities,
call 01622 699198
www.printwearandpromotion.co.uk
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