Transfer:Layout 1 20/05/2009 11:18 Page 69
TRANSFER PRINTING
NOVA CHROME
Ricoh is proving popular in sublimation market
Over the years, many methods of decorating a
Some of Nova Chrome's
substrate have been and gone, while others have
extensive range of products.
remained and many more are still being proven –
methods like direct to garment printing and crystal
printing to name but two.
One method that has repeatedly proved itself and
gone from strength to strength is dye
sublimation.
This unique process requires the use of particular
inkjet printers, loaded with specialist dye
sublimation inks. Printing this ink on to a good
quality, matte coated paper, and mirroring the
image yields a typical dye sublimation transfer,
which can then be heat pressed on to a receptive
item – these include sublimation coated ceramics,
plastics, wood or metal. The end result of this is a
product that is vibrant and extremely durable,
owing to the fact that the ink actually
impregnates the coating rather than sitting on
the surface of the product like other transfer
systems.
There are many compatible inkjet printers that
can be used with dye sublimation inks, one of the
most popular being the new Ricoh GX 7000. This
four colour A3 capable printer is proving itself to
be something of a hit in the sublimation market
for a number of reasons. First and foremost, the
Ricoh differs from other inkjets in its use of high
viscosity gel based inks.
The combination of this and its piezoelectric print
head system makes it an ideal candidate for use based, the option of ICC colour correction profiles suitable equipment. Nova Chrome’s mug
with dye sublimation inks. Experienced sublimation are available. presses are renowned for their top to bottom
users will be pleased to hear that this 4 colour, A3 In addition to a dye sub printer, a prospective imaging capability, as well as being able to
printer benefits from using a cartridge based ink customer will also need a heat transfer press of produce a single mug in around two and a half
delivery method –w meaning faster, easier set-ups some description – for many, a flatbed press like minutes. Intent on maximising their customer’s
and a much reduced maintenance regime. the Deep Impact model supplied by Nova Chrome range, a new heating element will shortly be
The Ricoh GX7000 also boasts the fastest print proves to be the ultimate in presses – the large 15 released, allowing the user to process slim line
speeds seen from a sublimation printer, making x 20ins bed area, swing head action and 17mm bone china mugs and children’s plastic beakers.
this a must have machine for the production based depth adjustment all add up to a perfect piece of To make the most of premium quality inks and
environment. machinery, whether used for dye sublimation, equipment, you need a range of premium
Of course, no SubliJet based system would be garment decoration or any of the myriad of quality substrates – Nova Chrome has one of
complete without Sawgrass' award winning colour processes for product decoration. the widest ranges within the market, including
management software, PowerDriver. This free Mug presses are also available, and should not Chromaluxe photo panels and photo stands,
solution offers the ability to colour correct based be dismissed as a passing fad – with millions of medals and awards and much more.
on specific substrates and also features ColorSure mugs sold in Britain each year and no signs of
– Sawgrass' spot colour matching system. For slowing, the market still provides an attractive For more information call 01407 840011 or
those that want to go it alone, or are Macintosh source of income for those willing to invest in email sales@novachrome.co.uk
Nova Chrome's Deep Impact
The new Ricoh GX7000 with
and Mug presses.
SubliJet inks.
www.printwearandpromotion.co.uk June 2009 | 69 |
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