p5-14 News June09:p5-14 News June09 19/05/2009 12:23 Page 5
INDUSTRY NEWS
New substance testing service for textile companies
A new a service for textile companies to test for substances of very high producing contain SVHC and issue them with a certificate which will show
concern (SVHC) in garments, fabric, sewing thread, accessories and any other their SVHC status.”
component in the supply chain has been launched by Shirley Technologies. The new EU law also empowers consumers by allowing them to request the
It comes in response to new EU laws on chemicals and their safe use and is levels of SVHC for products bought from a retailer. The retailer now has a
known as REACH because it deals with the registration, evaluation, legal obligation to reply within 45 days to the consumer informing him if the
authorisation and restriction of chemicals. product he has purchased has any of these substances in them.
“For EU-based companies it is their responsibility to ensure any textile “The service can help protect organisations within the supply chain – be they
products including chemicals used in manufacture, whether they have been a manufacturer or a retailer and will help to legally enforce the banning of
produced outside or within the EU, have been evaluated to ensure they are certain substances that can cause serious harm to both humans and the
REACH compliant,” said Asif Shah of Manchester-based Shirley Technologies. environment,” said Mr Shah.
“If you are a textile company based outside of the European Union then you “There is a list of 15 substances that are currently considered to be SVHC –
are obliged to inform your EU based buyers on the status of SVHC within and which will be rigorously monitored if being used or sold within the EU.”
products that are supplied to them.
“Our new service will test to determine whether the products they are For more information visit
www.shirleytech.co.uk
Say hello to OLO – on-line ordering
BTC activewear reckon their On-Line- have been very complimentary of just and a reassuring
Ordering system is arguably the best how easy it is to use.” despatch
designed and simplest to use in the Accessed via the BTC activewear confirmation
industry. home page, customers can check later that day,
And to remind customers of the many stock levels for individual sizes and which includes
benefits, they’ve created a cute and colours of every garment and build the tracking number
memorable character called OLO their order throughout the day. When of their consignment.
(short for On-Line Ordering). on-line they can search by key words “With the
Marketing manager Nigel Roden said: (including brand, garment code and convenience
“OLO is friendly and approachable colour) and quickly access the of ordering
and aimed to reassure customers of previous five recently viewed up to
the convenience of using our system. garments. 4.30pm
We launched On-Line-Ordering last Nigel adds: “Once their order has for next-
year and have grown the number of been raised, customers receive an day before-
users significantly – many of whom order confirmation within minutes noon delivery,
together with the
flexibility of paying
Mascot trouser
by either credit card or For more details, call 0121
debit card, On-Line- 505 5177, e-mail
promotion from
Ordering is fast
c09@btcactivewear.co.uk or
becoming a daily visit
BTC activewear
routine for many
www.btcactivewear.co.uk
of our
Leading Danish workwear brand customers.”
Mascot is one of the many iconic
new names launched earlier this
year by BTC activewear to the
imprint industry.
Since then sales of their high quality
durable garments has grown
US collaboration opens up
dramatically and to build on their
success BTC activewear has
new distribution channels
launched a promotion offering a free
pair of Grant Knee Pads with every Speedbird Promotions Ltd, a leading that each company has manufactured
pair of Albany, Almada and Lerida innovator and marketer of unique and patented.
trousers purchased until the middle promotional products and branding Speedbird Promotions specialises in
of June. tools for the road transport and developing unique technology-driven
The adjustable kneepad pockets of promotional industries, has formed a promotional products for the Road
the hard-wearing Lerida Work strategic partnership with Florida- Transport industry. Headquartered in
Trouser are produced from Kevlar – based Branding Group. Suffolk, the company’s range of
the same material used in bullet- The US Branding Group is one of the truck-shaped USB flash memory
proof jackets! largest and market-leading USB devices are a customised replica of
For further details of the Mascot promotional manufacturers in the the trucks you see up and down
Trouser promotion, contact BTC North American market. motorways and make an excellent
activewear on 0121 505 5177, The collaboration will enable both branding tool.
e-mail
c09@btcactivewear.co.uk companies to exchange mutual For more information and samples
or visit reciprocal distribution agreements visit
www.theusbgroup.com and
www.btcactivewear.co.uk with the respective exclusive products
www.speedbird-promotions.co.uk
www.printwearandpromotion.co.uk June 2009 | 5 |
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