p26-42 workwear:Layout 1 18/05/2009 14:19 Page 28
INDUSTRIAL WORKWEAR
DAVERN & HARBOUR FRUIT OF THE LOOM
LIGHTS New sleeveless fleece for workwear customers
Understanding the needs
Fruit of the Loom has
of the user
extended its range of
Sleeveless Fleece
workwear styles with the
launch of the new and
Industrialised highly versatile sleeveless
workwear is a fleece, made in the same
specialist clothing 100% polyester pill-resistant
area and often fleece fabric (300 gm/m2)
requires a that’s used for the
specialist brand company’s proven half zip
that really and full zip fleece jackets.
understands what The fabric is durable and
companies need. breathable, offering warmth,
Davern Workwear comfort and easy care
and Harbour properties. There are six
Lights are just colours to choose from,
such brands, and including bright orange and
with an bright yellow for enhanced
expanding range visibility.
for 2009, there is The new fleece style has a
sure to be slimmer cut complemented
something for
everyone.
TR10
by raglan styling at the
shoulders and cover
Tabards and stitching detail to the hem
aprons have and shoulder seams. The
always sold well high standard of finishing
and are widely used, whether for catering staff carries through to the
(AP206) warehousing, or domestic engineers armholes, which are finished
(TA80), cleaning factories and worksites. They with self-coloured binding,
have stood the test of time due to the heavy-duty and the precisely colour
fabric and simple design, which allows freedom matched zips to the front
of movement as well as easy access pockets. and the two side pockets.
There’s a wider choice of workwear trousers than Further features include a
ever before, but one area that has stuck with matching colour herringbone back neck tape and team had decorators’ needs firmly in mind during
traditional styles (TR10/L/U) is the haulage sector. an elasticated draw cord with stopper at the the design process for the sleeveless fleece. This is
Using heavyweight fabric with sewn-in seams bottom hem. evident from the absence of seams on front of the
guarantees that drivers will continue to look well Fruit of the Loom’s new product development garment. By keeping the front clear, the team has
dressed and ready to inter-face with customers. maximised the opportunities
With the increased costs in raw materials and
labour from China, this has forced many high vis
65/35 Polo
for branding.
“The new sleeveless fleece will
product prices to increase. Harbour Lights appeal to anyone looking for
continues to offer value for money in this area. work outerwear that provides
Health and Safety legislation requires high vis warmth without constraining
garments to be movement. It is ideal for
worn in more stockroom staff, drivers,
environments plasterers and landscape
than ever before. gardeners/grounds staff to
Harbour Lights’ name but a few,” says brand
Hi-Vis range can director, Alison McKenzie.
be found in all “The sleeveless design allows
sectors including the garment to be worn with a
airports and sea wide variety of different mid-
ports to the layers – from a short sleeve T-
construction shirt to a long sleeve polo and
industry. sweatshirt combination –
TR320
Cargo trousers depending on the working
(TR320/L) have environment. And a wide range
become of sizes (S to XXL) means that
increasingly there is a sleeveless fleece to
popular over the fit everyone in the workforce.”
last few years Combining the new sleeveless
across all fleece with a Fruit of the Loom
industrial sectors. The range now takes in a 65/35 polo creates the perfect
variety of colours, fabrics and functionality foundation for a smart,
making sure that there is the perfect product for functional work uniform.
any environment.
For more details visit
For more details call 0800 220 955 or visit www.fruitoftheloom.eu or email
www.uklonline.co.uk cust_enquiry@ftlte.fruit.co.uk
| 28 | June 2009 www.printwearandpromotion.co.uk
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