Womenswear june:Layout 1 19/05/2009 12:29 Page 64
WOMENSWEAR
FRUIT OF THE LOOM
Rib polo
HANES
Lady-Fit for all budgets T shirts that simply fit
Whether you require women’s polo shirts for work Hanes presents the ideal solution for fashion-
or play, school or sports, a promotion or a conscious women expecting more: the brand new
souvenir, Fruit of the Loom has a Lady-Fit style to TasTy collection.
meet your requirements. The Lady-Fit polo, rib polo With its unique fit, the range accentuates the
and 65/35 polo offer a compelling combination of figure without skimping on comfort. In other
quality and value, whichever market you are
servicing and whatever the size of your budget.
The Lady-Fit rib polo is the entry point to the
range. The garment’s 100% cotton 1x1 rib fabric
(210/220 gm/m2) gives it a distinctly retail
appearance and this is accentuated by the shirt’s
styling – short, capped sleeves, self-fabric collar, comes in eight colours and a new extended size
buttonless placket and a feminine cut. Priced for range – from XXS – XXL (XXS in sky blue and
promotions, the Lady-Fit polo works equally well white only).
in retail applications and represents one of the Alison continues: “We added the XXS size in the
best value for money women’s polos on the sky blue and white in response to demand from
market. It is available in seven colours and sizes schoolwear customers. Teenage girls feel more
from XS – XL. comfortable and confident wearing a uniform or
“The Lady-Fit rib polo is more popular than ever at sports kit based on a polo shirt that’s designed for
present. It offers an them. By adding the
attractive and affordable Polo new smaller size in
option for the many polo the most popular
shirt customers that are school colours we
finding themselves have made the Lady-
working to tighter Fit polo available to
budgets and who do not secondary school
wish to sacrifice the pupils and college
slightly smarter students of all ages.”
appearance of a collared Launched in 2008,
polo shirt by switching to a T shirt,” Alison the Lady-Fit 65/35 polo was an instant hit. Made
McKenzie, brand director, explains. from the same durable 65% polyester/35% cotton
The top of the range Lady-Fit polo is a match for pique fabric (170/180 gm/m2) as the men’s 65/35
any equivalent polo on the high street and is now polos, the Lady-Fit style withstands the harshest words, that all-too-familiar choice women face
available in an even wider range of sizes. The treatment in the most demanding of workplaces. It between a T shirt that's tight (or even too tight)
shirt’s 97% cotton/3% elastane blend fabric can be washed at up to 60C and the fabric’s high and bigger but somewhat shapeless garments is
(210/220 gm/m2) benefits greatly from the polyester content means that the polo dries now a thing of the past.
inherent stretch properties of the elastane. quickly and requires minimal ironing. The TasTy line combines a feminine look with high
Combined with shaped side seams, the soft “The hardwearing and easy care properties of the wearing comfort.
stretchy fabric ensures a perfect fit that’s both Lady-Fit 65/35 polo are highly valued and It's not just the new pioneering fit that's so
comfortable and flattering. Side vents and a two- underpin the garment’s immediate uptake by exciting about the new collection, but also the
button narrow placket with self-coloured buttons workwear customers,” Alison adds. attractive colours and designs it comes in. Five T
add to the garment’s fashion appeal. The polo The Lady-Fit 65/35 polo also features shaped side shirt styles are available: crew neck, V-neck, scoop
seams and has a feminine cut, but the fit is looser neck, tank top and long sleeve.
compared with the other Lady-Fit polos. The Each shirt is available in 11 colours: white, black,
65/35 Polo. emphasis is on comfort. The polo also benefits red, navy, sunflower yellow, orange, sky blue,
from a longer body to prevent it from riding up royal blue, khaki, brown and light pink.
above the waistband on skirts or trousers, and Since 1901, the Hanes brand has become
features a two-button placket in keeping with its renowned for quality and outstanding innovation
more traditional workwear styling. down to the smallest detail. The new TasTy
There is a choice of seven colours, all of which are collection builds seamlessly on this heritage.
also available in the men’s 65/35 polo. This makes Other highlights include the rolled collar, tagless
it easy to maintain a consistent corporate image production without an irritating label to scratch
across male and female staff. Sizes range from XS- your neck, and perfect bi-stretch comfort thanks
XXL. to a blend of 95% combed cotton and 5%
Spandex. It practically feels like wearing silk!
Visit
www.fruitoftheloom.eu, call 01952 682900 or
email
cust_enquiry@ftlte.fruit.com For more information visit
www.hanes.eu.
| 64 | June 2009
www.printwearandpromotion.co.uk
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