4
Which qualification is right for you?
Interested to find out about Looking to advance your
marketing? career?
? ?
The Introductory Certificate in The Professional Certificate in
Marketing is for anyone looking Marketing is for those in tactical
to find out more about marketing. marketing positions looking to
You don’t need experience or progress, and gives you in-depth
qualifications to take this qualification. knowledge of everything from
It will ground you in the essentials understanding customers and how to
of marketing theory, and gives you collect and analyse data.
practical knowledge to take back into
the workplace.
Your career is a journey – and as it progresses, the skills and knowledge you need to
succeed will change. Just look at how the internet has transformed marketing in the
past 10 years…
Continuing professional development (CPD) is something (as the name suggests) that never
stops, even when you reach the heights of Chartered Marketer status. That’s why our set of
qualifications is designed to follow your career path and help you deliver the performance
and results increasingly demanded of the best marketers – wherever you are today.
This even extends to our own Chartered CPD Programme – a voluntary plan open to all
those studying our qualifications that can help you assess, plan, and hopefully attain all your
professional goals.
CIM professional marketing qualifications
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34