CIM Qualifications
23
Where will it take me?
‘It’s an objective endorsement of
a level of knowledge and ability –
?
you can’t bluff a qualification!’ William Grobel
Stage 2 What does it cost? William’s story
Leading Marketing
Why not persuade your employer to pay Name: William Grobel
• Demonstrate a critical awareness of for the qualification? The pull-out section
current and emerging issues in marketing in the centre spread will help you with this.
Job: Marketing Director, Intangible
that is informed by leading edge research To take this qualification you need to be
Business
and practice in the field a Studying Member. Cost: £200 per year
Our qualification: CIM Postgraduate
• Propose a strategic response to (£165 if you live outside of the UK
Diploma in Marketing
an emerging marketing theme that and Western Europe)
considers the impact on marketing and Assessment fees for the four units are:
its interaction with other parts of the
What motivated you to start studying
organisation
Emerging Themes (Assignment) £90
for the Postgraduate Diploma?
• Critically evaluate the skills, behaviours
Analysis and Decision (Exam) £90
and attitudes required to lead strategic
Career development and additional
marketing projects
Marketing Leadership and Planning
knowledge. I was stuck in a bit of a rut, I
• Critically assess published research
(Assignment) £90
wanted to gain more experience working
to determine methods of designing,
for consumer-facing brands and needed
implementing, measuring and monitoring
Managing Corporate Reputation to differentiate myself from other
the success of a project and marketing
(Assignment) £90 candidates to do this. Undertaking the
performance
diploma demonstrated my commitment
Stage 2
• Demonstrate the relationship between
to marketing.
Leading Marketing (Assignment) £360*
theory and professional practice through
the application of a range of appropriate
* Price on application for Africa and Sri Lanka
Has the qualification helped in
assessment tools and techniques to
Tuition fees and the relevant text books you’ll
understanding processes in a working
measure project success
need are by far the biggest expense These
environment?
• Critically evaluate project success and
fees do vary, depending on how you study,
recommend appropriate actions to
Yes, and a lot more besides! It gave me the
so we suggest you contact Accredited Study
improve the implementation of future
experience I was looking for with a broader
Centres directly to compare different costs
business projects or revise approaches
understanding of the commercial world and
to practice
marketing’s involvement. It taught me how
Click here to go to the forms and sign
to apply a number of models to different
up now
Achieving Chartered Marketer status
situations, examples to draw upon, tools to
Why not sign up right now and get yourself
use and strategies to implement. It’s really
Students that complete Stage 1 gain the
enrolled?
helped a tremendous amount.
Professional Postgraduate Diploma in

Marketing. With appropriate experience If you have a UK bank account you can pay
they may upgrade to Full Member status your annual CIM membership fee by setting
How was it returning to studying after
(MCIM). up an annual direct debit – which gives you a
all those years?
discount of £20.
Those who complete Stage 2 should be
I hadn’t studied for nearly five years but
Our assessment and examination fees
eligible to achieve Chartered Marketer
when I started it wasn’t a problem at all. If
can be paid by cheque (made payable
status provided they have the relevant
anything it was easier than I imagined as I
to The Chartered Institute of Marketing)
experience and have registered on the
had made the commitment to study out of
or by credit card.
Chartered CPD Programme logging
choice. I also had a clear goal as to what I
Your tuition fees are paid directly to your
two consecutive years of continuing
wanted and was using what I learnt in my
chosen Accredited Study Centre once
professional development (CPD).
everyday life.
you are confirmed on the course.
For more information visit
www.cim.co.uk/charteredcpd
For more information Did being qualified help with job
searching?
Contact your chosen Accredited
How and where can you study?
Study Centre directly. Definitely! Studying for a qualification
This qualification is taught through
helped me gain my current job as well as
Contact The Chartered Institute of Marketing
a specially selected network of Accredited
helping me progress considerably. It’s
by email: qualifications@cim.co.uk
Study Centres – where you can learn full-
an objective endorsement of a level of
or telephone: +44 (0)1628 427120.
time, part-time or via distance learning.
knowledge and ability – you can’t bluff a
To find the study centres closest Complete the application forms at the back
qualification!
to you visit www.cim.co.uk/studycentres of this booklet.
or email qualifications@cim.co.uk
or call +44 (0)1628 427120.
Sign up online at www.cim.co.uk/joinonline
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