CIM Qualifications
27
e-Marketing Award
What is it?
What will you learn? How and where can you study?
An award that gives you solid
By the end of this qualification you should Our qualifications are taught through
skills and knowledge to truly take
be able to: a nationwide network of Accredited
Study Centres – where you can learn
advantage of the digital medium
• Understand the elements of e-marketing
full-time, part-time or via distance learning.
for your business and use it as a
and how you can maximise them to your
To find the study centres closest
competitive differentiator.
advantage
to you visit www.cim.co.uk/studycentres
• Develop e-marketing plans and integrate
or email qualifications@cim.co.uk
them into your overall strategy
Ideal for…
or call +44 (0)1628 427120.
• Use the online channel to research
customers and markets
Anyone working or planning to
What does it cost?
• Target customers and create business
work in the digital channel or opportunities Why not persuade your employer to pay
if digital plays some part in your
for the qualification? The pull-out section
job role (UK and Western
Do you qualify? in the centre spread will help you with this.
Europe only). There are no official entry criteria for this • To take this award you need to be a CIM
award, although our suggested minimum Studying or professional member. The
entry requirement is the CIM Professional annual fee starts at £120 for studying
Diploma in Marketing. membership plus £70 for the assignment
• Current members only need to pay £70 to
If English isn’t your first language, you will
cover assignment fees
also need to provide us with evidence of
at least IELTS 6.5 proficiency or Trinity ISE
Click here to go to the forms and sign
III/IV.
up now
How will you be assessed? You can pay your annual membership fee
by setting up an annual direct debit – which
You will take an online examination and
gives you a discount of £20.
a work-based assignment.
For more information
Course content
Contact your chosen Accredited
• e-Marketing overview covering many of
Study Centre directly.
the dynamic new opportunities and an
insight into the emerging new business Contact The Chartered Institute of
models Marketing by
• How to ensure your e-marketing activities email: qualifications@cim.co.uk
are maximised and integrated into or telephone: +44 (0)1628 427120.
existing marketing plans
• How to formulate e-marketing plans
Complete the Membership application form
using different e-marketing tools,
at the back of this booklet.
depending on the needs of the business
• How to research and reach your
customers and potential markets through
new online channels
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