CIM Qualifications
13
?
Sarah’s story Where will it take me?
Name: Sarah Woodwards
Job: Marketing Administrator
‘ I have a greater understanding of
Our qualifications: Completed the
Introductory and Professional Certificates
the processes, their requirements
in Marketing.
and importance. I had no previous
Why a CIM qualification?
I initially wanted to study to support my
marketing background and the
role: to gain more marketing knowledge
and develop a greater understanding of the
products. Once I started it seemed the right
qualifications are giving me a
thing to continue.
foundation that I can continue
Has the qualification helped in
understanding processes in a working
environment?
to build upon.’ Sarah Woodwards
Yes. All my studies have supported my
knowledge – I have a greater understanding
of the processes, their requirements and
importance. I had no previous marketing
background and the qualifications are
giving me a foundation that I can continue
to build upon.

How was studying?
I was unsure how I’d cope with studying
again and how I would juggle it with work.
The transition wasn’t as bad as I thought
– and I began to get into a routine of going
to college one or two nights a week as well
as additional study.

Would you recommend it to other
marketers?
I would highly recommend the
qualifications to all of those planning on
entering or working in marketing – but they
need to be prepared for the commitment
and effort that needs to be put in to achieve
high results.
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34