12
Introductory
Certificate in Marketing
What is it?
What will you learn? • To take this qualification you need to be
a Studying Member of The Chartered
The Introductory Certificate in
By the end of this qualification you should:
Institute of Marketing. Cost: £120 per
Marketing is for all those who • Understand the function of marketing and
year (£85 if you live outside of the UK and
want to find out more about
its role in an organisation
Western Europe)*
marketing - whether you’re in
• Know about the seven Ps (product,
• Assessment fees for the two units are:
a job that involves marketing
price, place, promotion, people, physical
What is Marketing? (Exam) £55
evidence and process) and how to apply
or not. It answers the question:
the marketing mix Understanding Customer
What is marketing? But it also • Understand more about customers and Relationships (Assignment) £70
aims to develop knowledge and
managing customer relationships
• Tuition fees and the relevant text books
skills for people who are working
• Be able to communicate to both internal
you’ll need are by far the biggest
to support others in basic
and external customers using a variety
of different means
expense. These fees do vary depending
marketing tasks.
on how you study, so we suggest you
Do you qualify?
contact our Accredited Study Centres
Ideal for…
directly to compare different costs
This is an ‘open’ qualification, which means
• Those undertaking junior
you don’t need any previous qualifications Click here to go to the forms and sign
or marketing experience. However, if up now
marketing, secretarial or
you are working or have some business
administrative roles
experience, this will certainly help you put
Why not sign up right now and get yourself
• People on the periphery
your learning into context.
enrolled?
of marketing
If English isn’t your first language, you will
• If you have a UK bank account you
• Event management assistants
also need to provide us with evidence of at
can pay our annual membership fee by
• Personal assistants
least IELTS 6.5 proficiency or Trinity ISE III/IV.
setting up an annual direct debit – which
gives you a discount of £20
• Non-marketers with some
• Our assessment fees can be paid by
marketing involvement
How will you be assessed?
cheque (made payable to The Chartered
• Customer service assistants/
There are two units: The first involves a Institute of Marketing) or by credit card
call centre employees
multiple choice test. For the second, you • Your tuition fees are paid directly to
• Modern apprenticeship
submit a written project made up of several your chosen Accredited Study Centre
brief work-based tasks. once your place on the course has been
equivalents
confirmed
How and where can you study?
For more information
Our qualifications are taught through
a global network of Accredited Study Contact your chosen Accredited Study
Centres – where you can learn full-time, Centre directly.
part-time or via distance learning.
To find the study centres closest to
Contact The Chartered Institute of
you visit www.cim.co.uk/studycentres
Marketing by
or email qualifications@cim.co.uk or
email: qualifications@cim.co.uk
call +44 (0)1628 427120.
or telephone: +44 (0)1628 427120.
Complete the application forms at the back
What does it cost?
of this booklet.
• Why not persuade your employer to pay
Sign up online at www.cim.co.uk/joinonline
for the qualification? The pull-out section
in the centre spread will help you with this
*Prices on application for Africa, Sri Lanka,
Malaysia and Singapore.
CIM professional marketing qualifications
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