CIM Qualifications
25
Where will it take me?
‘The CAM Diploma gave me a strong
foundation for my career.’
?
Jonathan Collett
3. Direct Marketing and Sales Promotion 5. Integrated Media • Tuition fees and the relevant text books
you’ll need are by far the biggest
• Describe the relationship between • Explain the role of different media in the
expense. These fees do vary, depending
direct marketing and other marketing marketing mix and the communications
on how you study, so we suggest you
communications tools mix
contact the Accredited Study Centres
• Explain the role of sales promotion, • Identify the relationships between the
directly to compare different costs
merchandising, point of sale and field advertiser, advertising agencies, media
marketing in the context of various buying and media planning agencies and
Click here to go to the forms and sign
sectors, and in terms of consumer, trade media owners
up now
and salesforce/employee promotions • Set appropriate objectives and strategies
• Develop, manage and maintain a and allocate budgets for different media Why not sign up right now and get yourself
marketing database • Present an overview of available media enrolled?
• Devise, implement and control and their characteristics, including
appropriate direct marketing and sales electronic media, and methods of
• Our assessment and examination fees
promotion campaigns to meet defined planning and selection
can be paid by cheque (made payable
objectives • Select appropriate methods for
to The CAM Foundation) or by credit card
• Justify and manage budgets for measuring the effectiveness of
• Your tuition fees are paid direct to your
individual campaigns communications media
chosen study centre or distance learning
• Apply the principles of testing and
centre once you’re confirmed on the
measurement and financial controls How and where can you study?
course
that support direct marketing and sales
promotion campaigns
Our qualifications are taught through a For more information
• Explain the ethical, legal and self-
nationwide network of Accredited Study
Centres – where you can learn full-time,
Contact your chosen Accredited
regulatory environment that surrounds
part-time, distance learning or at evening
Study Centre directly.
the disciplines of direct marketing and
sales promotion
classes. To find the study centres closest to
Contact CAM by:
you visit www.camfoundation.com/
email: cam@cim.co.uk
4. Advertising
where_to_study.htm or email
or telephone: +44 (0)1628 427120.
cam@cim.co.uk or call +44 (0)1628 427120.
• Explain the role and structure of
Complete the application forms at the back
advertising in the marketing mix, the What does it cost?
of this booklet.
communications mix and society
• Explain the structure of the advertising
Why not persuade your employer to pay
Sign up online at www.cim.co.uk/joinonline
industry and identify the relationships
for the qualification? The pull-out section
in the centre spread will help you with this.
CAM Foundation website:
between the advertiser, advertising
www.camfoundation.com
agencies, suppliers (eg research,
• To take this qualification you need to be
production) and media owners
a Studying member. Cost: £140 per year
• Set appropriate advertising objectives,
(£85 if you live outside of the UK and
strategies and budgets
Western Europe)
• Understand how to plan strategies
• Assessment and examination fees for
for creative and media execution
the five units are:
• Describe the controls on advertising
including social acceptability, legal
Marketing and Consumer
controls and voluntary constraints;
Behaviour (Assignment) £85
and be able to apply them to given
advertisements
Public Relations (Exam) £65
• Select appropriate methods for
Direct Marketing and
measuring the effectiveness of
Sales Promotion (Exam) £65
advertising
Advertising (Exam) £65
Integrated Media (Assignment) £85
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