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Chartered Postgraduate
Diploma in Marketing
What is it?
Diploma in Marketing if required to do so strategic intent and direction
and is sufficient to pass the Entry Test to • Utilise the strategic marketing audit to
A challenging, high-level two this qualification critically evaluate a range of strategic
stage marketing qualification
marketing options available to an
If English isn’t your first language, you will
that demonstrates specialist
organisation, including innovation,
also need to provide us with evidence of at
professional knowledge across
mergers, acquisitions, partnering,
least IELTS 6.5 proficiency or Trinity ISE III/IV.
alliances, environmental sustainability
many areas and a route to
and CSR, in order to deliver best value
Chartered Marketer status.
Stage 2
growth and expansion opportunities
Successful completion of Stage 1 or a
• Utilise a range of financial and other
previous version of the CIM Postgraduate
Ideal for…
measurement tools to assess the
Diploma.
financial and non-financial benefits
Marketers working at a strategic
of recommended strategic marketing
How will you be assessed?
level or aspiring to do so who
decisions
• Utilise a range of risk assessment tools
wish to gain a professional
It's possible to qualify within one to two
years studying part time. You will be
to critically assess the risk of strategic
Masters level qualification.
assessed using a blend of two basic
market decisions and their impact upon
an organisation.
methods:
What will you learn?
1. By formal examination.
Marketing Leadership and Planning
By the end of this qualification you should
2. By assignments such as coursework and
• Critically evaluate ways of delivering an
be able to:
case studies that require longer answers
organisation’s corporate mission and
• Make the transition into strategic
and will often be based on various findings
vision effectively
marketing management
and recommendations within your own
• Develop marketing strategies to establish
• Work more cross-functionally at a senior
company (or a company of your choice).
competitive and sustainable marketing
management level
and relationship strategies to achieve an
• Make a significant contribution towards
Course content
organisation’s strategic intent and deliver
the organisation’s corporate and
its value proposition
• Stage one of this qualification contains
business strategy
four units
• Utilising a synergistic planning
• Contribute to board decisions
processes, develop strategic plans,
• Stage two of the Chartered Postgraduate
• Demonstrate a high level of leadership
Diploma in Marketing is a work-based
taking account of different planning
and influence
project relating to your own organisation
frameworks, ensuring they are within the
resource capabilities of an organisation
Do you qualify?
Stage 1
• Determine the most appropriate
organisational structures for market-
Stage 1
Emerging Themes
oriented and/or changing organisations,
As a minimum, the following qualifications
• Critically evaluate a range of key emerging
whilst evaluating the resource
and experience are recommended as a
macro-environmental themes and make
implications and requirements
prerequisite for entry onto the first stage
a critical assessment of their significance
• Develop sustainable competitive
of the Chartered Postgraduate Diploma in
for a specific sector or industry
advantage through suitable approaches
Marketing:
• Propose strategic marketing responses
to leadership and innovation in order
• CIM Professional Diploma in Marketing
to the key emerging themes judged to
to generate stakeholder value and
(either the 2003 syllabus or the 2009
have the greatest potential impact on
contribute to organisational success
syllabus) or the CIM Advanced Certificate
a specific sector. Responses should
in Marketing
reflect contemporary marketing practice
Managing Corporate Reputation
OR
(ie, marketing’s new ground) and
• A business or marketing Bachelors
demonstrate creativity
• Critically evaluate the way organisations
develop their identities and how some
or Masters degree (or an equivalent
qualification) where a minimum of half
Analysis and Decision
organisations use these to form images
and assign reputational status
of the credits come from marketing (ie,
• Undertake a strategic marketing
• Critically analyse the elements that
180 credits in Bachelor degrees and 90
audit, assessing an organisation’s
contribute to the identity that an
credits in Masters degrees)
competencies, competitive advantage,
organisation projects to its stakeholders,
AND
market performance, customers,
sometimes through a corporate brand
• A range of experience working at Senior
competitors, product and service
• Critically evaluate linkage between
Marketing Management level that has
portfolios, positioning, value proposition
how an organisation wants to be seen
provided potential students with ability to
and market impact to assess the impact
and how it is seen, namely corporate
evidence that they can meet the learning
of these factors on an organisation’s
communications
outcomes of the CIM Professional
CIM professional marketing qualifications
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