CIM Qualifications
15
Where will it take me?
‘A CIM course is of great value in
terms of learning marketing theory
?
that can be applied straight back
into practice.’ Eva Thompson
4. Stakeholder Marketing • Tuition fees and the relevant text books Eva's story
you’ll need are by far the biggest
• Assess the relative importance of
expense. These fees do vary, depending
Name: Eva Thompson
organisational stakeholders to the
on how you study so we suggest you
marketing function, and the impact they
Job: Learning Support Manager
contact Accredited Study Centres
have on the organisation’s marketing
directly to compare different costs
Qualifications: Professional Certificate
activities
in Marketing
• Explain the importance of relationship
Click here to go to the forms and sign
marketing in the context of the
up now
organisation’s stakeholders in achieving
Why did you choose to study with
their interest, involvement, commitment Why not sign up right now and get yourself
The Chartered Institute of Marketing?
and loyalty enrolled?
• Learn how the marketing mix can be
The Chartered Institute of Marketing offers
effectively co-ordinated to support
• If you have a UK bank account you can
a wide range of qualifications that are highly
internal and external stakeholder
pay your annual membership fee by
recognised by employers worldwide so
relationships
setting up an annual direct debit – which
it was the obvious choice for a marketing
• Explain how to co-ordinate the
gives you a discount of £20
course.
communications mix to communicate
• Our assessment fees can be paid by
effectively with the organisation’s
cheque (made payable to The Chartered
How would you rate the quality
stakeholders in line with budget and
Institute of Marketing) or by credit card
of the learning experience?
time requirements
• Your tuition fees are paid directly to your
• Evaluate key methods for measuring
Accredited Study Centre once your place
I have thoroughly enjoyed studying with
the success of the marketing mix and
on the course has been confirmed
The Chartered Institute of Marketing.
communications activities
I chose the blended online option at the
For more information
CIM Academy, which fitted well around my
How and where can you study?
Contact your chosen Accredited Study
schedule and at the same time I got to meet
my fellow delegates and course director
Our qualifications are taught through
Centre directly.
at the face-to-face workshops at Moor
a global network of Accredited Study
Contact The Chartered Institute of
Hall. The course was excellently structured
Centres – where you can learn full-time,
Marketing by
and our experienced course director
part-time or via distance learning.
email: qualifications@cim.co.uk
brought a wealth of real life examples to
To find the study centres closest to
or telephone: +44 (0)1628 427120.
underpin theory and enhance our learning
you visit www.cim.co.uk/studycentres
experience.
or email qualifications@cim.co.uk
Complete the application forms at the back
or call +44 (0)1628 427120.
of this booklet.
How has it helped in your day to day
What does it cost?
Sign up online at www.cim.co.uk/joinonline
work and/or your career?
• Why not persuade your employer to pay
I had no previous marketing knowledge
for the qualification? The pull-out section
and the course has given me a good
in the centre spread will help you with this
understanding of the marketing discipline
• To take this qualification you need to be
both from theoretical and practical
a Studying Member. Cost: £120 per year.
perspectives.
(£85 if you live outside of the UK and

Western Europe)
What would you recommend about
• Assessment fees for the four units are:
The Chartered Institute of Marketing
Marketing Essentials (Exam) £55
to others?
Assessing the Marketing
The Chartered Institute of Marketing
Environment (Exam) £55
course is of great value in terms of learning
marketing theory that can be applied straight
Marketing Information
back into practice and also in terms of
and Research (Assignment) £70
networking opportunities. My fellow course
Stakeholder Marketing
delegates were all from different business
(Assignment) £70
backgrounds, which helped me gain an
insight into how they work and allowed us to
share ideas and offer each other solutions to
everyday problems.
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