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CIM QUALIFICATIONS
What do you need to succeed? CIM marketing qualifications:
Formal qualifications are all very well in theory but • Are industry standard – each qualification
the bottom line for any business is performance. contains content developed from feedback
At The Chartered Institute of Marketing (CIM)
from employers who have stated what skills
we are committed to giving your marketing
and competencies they expect marketers to
professionals the relevant skills and knowledge
have. The qualifications are also mapped to the
they need to make a real difference in the
new Government Occupational Standards in
workplace, through a unique set of qualifications
Marketing as defined by the Marketing & Sales
that is simply unrivalled in the market.
Standards Setting Body (MSSSB)
www.cim.co.uk/standards
Continuing professional development (CPD) • Give you a better return on your training
investment by improving results for your
CIM Chartered CPD programme, open to all
business. We can help your staff to master
those registered to study for a qualification with
practical skills ranging from how to navigate their
us, enables marketers to undertake planned
way through modern technology, to legislation,
professional development activity based
ethics, project management, planning and
on an analysis of their individual needs. The
consumer insight
measurement of competency and expertise
involved in the programme provides you with the
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As an employer with a large marketing team,
reassurance that your team is maintaining the
we find that those with CIM qualifications have a
currency of its knowledge and skills and is up to
date with the latest legal and ethical requirements
much better understanding of the wider impacts of
in the field.
their roles, and of marketing in the bigger business
picture. They are more capable of thinking through
the impacts of both tactical and strategic work,
and are usually better at determining appropriate
ROI measures.
Whichever method chosen, the work is grounded
in good theory, but shows practical applications,
making it very relevant and useful within the
business context.’

Dawn Holmes FCIM Chartered Marketer,
Marketing Manager, Brother UK
CIM professional marketing qualifications
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